Creativation Detailed Education Schedule Seattle, WA | Creativation by NAMTA 2025
Education Workshops and Seminars at Creativation by NAMTA 2025 will be hosted on Friday, April 4, 2025 and Saturday, April 5, 2025 at The Westin Seattle. This year you can expect an expansive list of innovative classes where you can brainstorm with peers, test new products, and have meaningful conversations surrounding relevant topics. We can't wait to see you there!
Note: Some education sessions may be purchased and signed up for during Badge Registration.
Friday, April 4, 2025 | Block One: 8:30 AM - 10:00 AM
Igniting Enthusiasm in Your Store with the Unique Qualities of OLO Marker Presented by Global Creative, Inc.
Class type: Workshop Product Categories: Markers and Pens Level of Difficulty: Beginner
Join OLO inventor John Darland in this hands-on demo as he shares the unique qualities of OLO Marker and how to ignite enthusiasm in your store. OLO is more than a marker, OLO is an experience. #notjustanothermarker
John Darland is president and CEO of Global Creative, Inc., an Oregon-based manufacturing and distribution business specializing in top-quality art markers and creative supplies. For nearly twenty-five years, John has been committed to sharing professional tools that enrich the lives of artists everywhere. In 2022, he and his team combined more than two decades of art marker experience with innovation to create the new OLO alcohol marker. OLO is a patented ink-flow technology with a beautiful design and the esteemed quality of Japanese construction.
Beyond the Card BetterPress Presented by Spellbinders
Class Type: Workshop Product Categories:Paper and Surfaces (Canvas, Panels, Etc.), Papercrafting, Mixed Media, Acrylic, Gesso and Other Supports Level of Difficulty: Beginner
Are you ready for some easy, artsy inspiration? Join Dina Wakley and get ideas for taking the BetterPress system beyond the card using Dina's newest release from Spellbinders. Have fun and expand your crafting horizons!
Dina’s colorful, expressive style is anchored by her design hallmark, the creative use of white space. Her personal, organic design aesthetic strikes a balance between “artsy” and “classic”. Dina is a mixed-media artist and teacher. She loves everything about art: creating it, thinking about it, looking at it, and teaching it. She has been scrapbooking since 1995, stamping since 1996, and art journaling since 2004. She believes in writing yourself down, expressing yourself, and making your mark on the world. As a Ranger Signature Designer, Dina designs a line of mixed-media art supplies that includes acrylic paints, mediums, brushes, rubber stamps, stencils, and more.
Start Small, Dream Big - Starting & Growing a Creative Business Presented by Sarah Hurley Brands
Class Type: Business Seminar
Whether you’re just thinking about starting a business, or you have one you’re looking to grow (or you’d like to have a refresh of the basics!) then this is for you. I’ll be sharing the eight essentials for a strong business that helped me grow from my last £40 to a seven-figure global business in five years - as well as five of my biggest tips for success that everyone needs to hear!
Sarah Hurley is the visionary President & CEO of the Sarah Hurley Brands Group. Established in 2010, Sarah used her last £40 to fund her vision of bringing beautiful creative products to market. Now a multi seven-figure global brand creation and licensing company with over 50 unique brands and sales in excess of 30 million licensed products. With licensing, retail, publishing, and media divisions and offices in the UK and USA, Sarah Hurley Brands is known for its unwavering commitment to innovation and excellence, having made a lasting impact on the global stage and earning a reputation as a leader in strategic brand growth and the development of unique and engaging brands and products across various categories. Sarah has since gone on to establish the Sarah Hurley Academy to help creative Entrepreneurs further their business success via a range of comprehensive courses, resources, and events. Sarah now leads a global team, designing every product and creating every brand under the Sarah Hurley banner as well as designing, licensing, writing, and consulting for companies worldwide. Sarah is also a published author, Business Advocate, Trend and Market Report publisher (The Hurley Report), and an in-demand Global keynote speaker as well as a long-serving Board Advisor to several Trade Associations.
Friday, April 4, 2025 | Block Two: 10:15 AM - 11:45 AM
Class Type: Workshop Product Categories: Papercrafting, Watercolor, Inks, Stickers and Stamps Level of Difficulty:Intermediate
Unlock the art of creating one-of-a-kind projects with "Elegant Blooms: Timeless Floral Stamps & Watercoloring". In this hands-on workshop, you'll learn how to incorporate Altenew's lovely floral stamps with various watercolor techniques to bring the wow effect! Guided by Nicole Picadura, you'll explore how to color the flower images using different watercolor styles like the simple coloring of outlined images, going out of the lines to create a loose floral look, and mixing colors to stretch your primary colors further and adding more life to your stamped images. You will create projects showcasing expressive watercolor washes and shades for a beautiful, effortless look. Whether you are a beginner or an experienced watercolorist, this workshop will take you on a journey of capturing the natural elegance of flowers with the help of Altenew's timeless flower designs and wonderful watercolor pigments
As a seasoned crafter of over a decade, Nicole has been sharing her passion and love for paper crafting and creative art projects on social media platforms and teaching in-person/online workshops. Nicole enjoys creating projects using various coloring mediums to explore multiple methods of adding colors to her project, especially with watercolors and alcohol inks. Nicole's passion for cardmaking led her to do a project with Altenew in 2015 - since then, she has worked on various projects and grown her role in the company as Operations Director. Nicole's main paper crafting style is Clean and Simple, and she believes anyone can create beautiful cards without spending too much time. She is passionate about sharing the love of handmade, hand-stamped cards. She loves teaching classes and filming video tutorials to share her passion with fellow crafters.
It’s Not Just YOU! The 10 most important things no-one ever tells you about being successful Presented by Sarah Hurley Brands
Class Type: Business Seminar
Starting or Growing a Business is one of the biggest (and most stressful!) things you’ll ever do in your life. It’s easy to feel isolated and like you’re missing a trick when everyone appears to be succeeding around you - BUT what if they don’t have it all together either? what if everyone struggles with the same things? What if you’re not alone? The secret is, you’re not! I’ll share with you the top ten things I WISH someone had told me when I was starting out, and within our new little safe community, I’ll also share how to overcome them and create your own version of success.
Sarah Hurley is the visionary President & CEO of the Sarah Hurley Brands Group. Established in 2010, Sarah used her last £40 to fund her vision of bringing beautiful creative products to market. Now a multi seven-figure global brand creation and licensing company with over 50 unique brands and sales in excess of 30 million licensed products. With licensing, retail, publishing, and media divisions and offices in the UK and USA, Sarah Hurley Brands is known for its unwavering commitment to innovation and excellence, having made a lasting impact on the global stage and earning a reputation as a leader in strategic brand growth and the development of unique and engaging brands and products across various categories. Sarah has since gone on to establish the Sarah Hurley Academy to help creative Entrepreneurs further their business success via a range of comprehensive courses, resources, and events. Sarah now leads a global team, designing every product and creating every brand under the Sarah Hurley banner as well as designing, licensing, writing, and consulting for companies worldwide. Sarah is also a published author, Business Advocate, Trend and Market Report publisher (The Hurley Report), and an in-demand Global keynote speaker as well as a long-serving Board Advisor to several Trade Associations.
Technique focused cardmaking Presented by Hero Arts
Class Type: Workshop Product Categories:Papercrafting, Inks Level of Difficulty: Beginner
Join us for an exclusive cardmaking class featuring the latest products from Hero Arts. Discover creative ways to showcase these exciting new products in your store while learning versatile techniques to inspire your customers. This hands-on class will guide you through the process of crafting stunning cards, highlighting the innovative mediums and supplies from Hero Arts. Perfect for retailers looking to expand their knowledge and product offerings!
Channin Pelletier is the Lead Educator for Hero Arts. She has a fine arts degree and is also a certified teacher. She has 8 years of experience teaching and working within the papercrafting industry and has been apart of the Hero Arts creative team since 2019. She shares her passion for creating and teaching through YouTube videos, teaching virtual classes, workshops and tradeshows.
Mastering Cashflow: Numbers-Driven Decisions for Business Success Presented by Everyday Effectiveness
Class Type: Business Seminar
Does the idea of managing your business finances make you want to hide? You're not alone. Many creative entrepreneurs struggle with cashflow, but understanding your numbers is crucial for sustainable success. In this comprehensive two-hour workshop, veteran business advisor Gwen Bortner demystifies financial management and equips you with practical tools to make smart, data-driven decisions. You'll discover:- What cashflow really means and why it's the lifeblood of your business- The principles of profitability and how to implement a powerful cashflow system- How to balance income and expenses effectively- The game-changing Open-to-Buy strategy for inventory management- Practical steps to start making numbers-based decisions at any stage of business. Whether you're a math whiz or numbers-phobic, this workshop will give you the skills and confidence to use financial data as a powerful tool for growth and success. Stop guessing and start growing – let your numbers be the guide to your business's bright future!
Gwen Bortner has spent four decades advising in operations and leadership. Deeply embedded within the craft world, she helps entrepreneurs design thriving businesses aligned with their values and goals. An international knitting instructor and best-selling author of Entrée to Entrelac, Gwen brings a unique perspective to business strategy, ensuring your passions are at the heart of your success. She also hosts "The Business You Really Want," which explores strategies for building sustainable, fulfilling businesses across industries.
Friday, April 4, 2025 | Lunch Break: 11:45 AM - 12:30 PM
Thinking 'Outside the Block' - Experience Innovative Paper Formats and Fibers To Spark Creativity Presented by Hahnamuehle
When: 12:30 PM - 1:30 PM Class Type: Business Seminar Product Categories: Paper and Surfaces (Canvas, Panels, Etc.), Mixed Media, Watercolor, Inks, Markers and Pens, Dry Media (Pencils, Colored Pencils, Pastels, Etc.) Level of Difficulty:Intermediate
Join us to learn how to think “Outside the Block” Hahnemühle offers more than your traditional paper blocks and sheets, see innovative products and fibers to inspire your customers' creativity and increase your sales. Be the first to see our new 2025 product launch. Receive a goodie bag filled with innovative Hahnemühle samples.
Rick Berman is an art materials industry expert and multi-media Artist with over 40 years of selling, marketing, and product development experience for leading international art material manufacturers. He is now proud to be working for Hahnemühle, an innovative paper mill in Dassel Germany since 1584.As a multi-media Artist Rick likes to play with line and color to create visual representations of musical scores.
Everyday Moments to Online Buzz: How to Turn Your In-Store Activity into Viral Content Presented by Sunlight Digital
Class Type: Business Seminar
Your store is full of content opportunities waiting to be captured. This session will teach you how to turn the everyday happenings in your store into engaging short videos that amplify your online presence and drive more sales. Discover how to create quick and easy Instagram Reels, B-roll, and behind-the-scenes clips that resonate with your audience and build excitement around your brand. You’ll learn simple techniques for planning, filming, and posting content that showcases your store’s personality and keeps your customers coming back—both online and in person.
Traci Reuter is the Founder of Sunlight Digital (formerly Divine Social), a growth agency specializing in paid social advertising and email marketing. With over 25 years of experience, Traci is known for her strategic thinking, forward-focused mindset, and relentless drive to help businesses grow and achieve results far beyond their expectations. A sought-after speaker, coach, and contributing author of the bestselling book, The Ultimate Guide to Facebook Advertising, Traci also co-hosted the highly popular Social Media Marketing Happy Hour podcast. Recently, she has launched a 10x impact passion project at TraciReuter.com, where she distills her extensive marketing wisdom into practical, easy-to-implement lessons designed to help businesses create measurable, meaningful growth.
Cacti Cuties: A beginner-friendly, fun-filled, and delightfully mindful watercolor experience all in one place Presented by Splatter and Bloom
Class Type: Workshop Product Categories: Watercolor Level of Difficulty: Beginner
Ready to let your creativity sparkle?!!? Come paint with Kate from Splatter & Bloom as she walks you through one of the paintings from her beginner-friendly Cacti Cuties Watercolor Kit. As you play with your Da Vinci Paint Co. professional watercolors you'll learn foundational watercolor techniques AND explore how watercolor can be used as a mindfulness tool.In addition to getting a LIVE version of the video tutorials provided with each watercolor kit, Kate will also share how you can use Splatter & Bloom watercolor kits to connect with your customers and community. With high-quality artist-grade watercolor supplies, three pre-outlined coloring-book-style pages, PLUS a link with access to paint-along videos and a digital resource library -- you'll go home with a beautiful painting and the promise of more creativity to come! Welcome to your new favorite hobby!
Hi I’m Kate your new watercolor BFF and owner of Splatter & Bloom! We create beginner-friendly watercolor kits and educational materials to help you find your creative sparkle! Making creativity accessible, doable, and most of all FUN is my super power! Local to Snohomish, Washington, I welcome you to both Seattle and the wild and wonderful world of watercolor. When I’m not slingin’ watercolor kits, you can find me painting flowers, cheering on other artists, snuggling with my two kiddos, and definitely drinking coffee. We’re here for the watercolor curious, the vibrant and real, the dormant creatives, the recovering perfectionists— I can’t wait to help you embrace your own messy, beautiful, and creative life!
Feeding your Color Addiction Presented by Crafter's Workshop
Class Type: Workshop Product Categories: Paper and Surfaces (Canvas, Panels, Etc.), Papercrafting, Mixed Media, General Pigments and Colors, Acrylic, Inks, Markers and Pens Level of Difficulty: Beginner
Do you need it in every color? Do you want to touch every surface you see? Would you like to sell-thru on more than just white gesso and black inkpads? If you answered YES to any of these questions, then this is the class for you. Join this color-filled class to create a beauteous in-store or online display board that will inspire your color and texture addicted customers. This project will incorporate many other products found in your store, which will support add-on sales and customer curiosity. Plus, as an added bonus, Jaime will share product tips and tricks, and will discuss how to educate and encourage customers on embracing their love of all things color and texture.
Jaime Echt is a recovering retail store owner. She's done everything from ordering product (at 2am) to teaching classes in her own store. She knows how tough the market is, and has tips and techniques that'll keep customers coming back, over and over. Her class is chockfull of ways to both create great classes, and how to SELL products during the class - without customers feeling "sold to". Whether you're a newbie or an old hand, you'll leave with plenty of new tricks up your sleeve.
Sizzix Studio Presents: Mixed Media Techniques with Vic Hollins Presented by Sizzix
Class Type: Workshop
Join artist Vic Hollins, Sizzix and Royal Talens Ambassador, for a hands-on mixed media workshop. Discover how to create stunning, layered journal spreads using Sizzix's innovative tools and Royal Talens' professional art supplies. Using her latest stamp and stencil collections, Vic will guide you through essential techniques, including acrylic basics, creative layering, transparency vs opacity, and how to seamlessly incorporate stamps and stencils into your artwork, adding depth and unique style to any project.
Vic Hollins is a professional illustrator and mixed-media artist based in Tucson, AZ. With a strong foundation in the arts, Vic holds a BFA degree with a specialization in illustration. Her artistic journey has been profoundly influenced by the captivating beauty of the desert, intricate patterns, and a vibrant color palette.In 2016, Vic proudly became an Artist Ambassador for Royal Talens. She has also collaborated with many esteemed art distributors such as Sakura, Sizzix, Ampersand & Willow Wolfe Brushes. Vic conducts educational workshops globally, where she encourages creativity and shares easy-to-follow steps and techniques suitable for beginners to advanced artists.
Watermedia, a Deep dive into Watercolor, Gouache, Acrylic Gouache, Watercolor Papers and Essential Marking Tools Presented by Holbein Artist Materials
Class Type: Workshop Product Categories: Paper and Surfaces (Canvas, Panels, Etc.), Mixed Media, General Pigments and Colors, Acrylic, Inks, Dry Media (Pencils, Colored Pencils, Pastels, Etc.), General Tools, Brushes, Gesso and Other Supports Level of Difficulty: Beginner
Join Jenna in an exploration of the world's finest artists watercolor, gouache, and acrylic gouache from Holbein, artist papers from Legion and marking tools from General Pencil.This hands-on and all-materials-provided workshop focuses on what makes these materials indispensable to any artist and the importance of understanding the material they use.This is a materials-based workshop with no emphasis on subject matter or technique, rather a deep dive into how these fantastic products can influence the growth of each artist's ability and creative process.
As a woman, mother, and watercolorist, Jenna finds that her art is a reflection of the beauty and chaos that is life. She finds inspiration in the natural world around her, and aims to capture its essence in her paintings. Watercolor is her chosen medium because of its fluidity and ability to create both delicate and bold strokes. Each brushstroke is a moment in time, a reflection of emotions and experiences. She has been teaching watercolor since 2014 and is a brand ambassador for Holbien, Legion paper and General Pencil.
The Superchargers Panel: Building our Future in the Creative ProductsMarket Presented by Pyle Creative
Class Type: Business Seminar
A lively discussion with proven leaders as they peer into our collective crystal ball! We'll dig into: The shifting marketing landscape. Market-building retail education programs...and how manufacturer brands can help. Sustainability leadership. Wellness as a market energizer. This will be a high-energy panel discussion focusing on strategic market drivers that will take us to the future! Panelists Include:
Joan Kowalski, President, Bob Ross
Sarah Clark, ColArt, Director of Marketing for Colart Americas
Ann Mountney, Director of Operations, Opus Art Supply
Jim Scatena, Industry Consultant
Denzil Quick, VP of Business Development, Spellbinders Paper Arts
David has been developing and managing successful sales and marketing tools in the art and creative products community for over 35 years. He's an award-winning faculty member at Colorado State University, teaching Community Engagement in the Arts. He “cut his teeth” working in art materials retail. From there, he launched a marketing services company serving retailers and major brands across the community, delivering hundreds of education programs in North America, Europe and Asia on sales and marketing specific to the creative products community. He's served as North American marketing director for major art materials brands as well as Group Publisher for the largest media brands in the fine art-making and crafting categories, including The Artist’s Magazine, American Artist, Watercolor Artist, Interweave Knits, Love of Quilting and, online, ArtistsNework.com, ArtistsNetwork.TV, QuiltingDaily.com and Interweave.com and more. In 2020, he launched a marketing services group called Pyle Creative Studio, delivering business-development, education, and marketing support services. Pyle Creative manages NAMTA Connect and has produced the Creative Products Certification (CPC) program for NAMTA.
AI Essentials for Art & Craft Retailers: Practical Strategies to Automate Tasks, Enhance Marketing, and Grow Your Business by Steve Robinson & Speedball Art Presented by Creativity Consulting
Class Type: Business Seminar
Learn how Generative AI is a sophisticated productivity tool that reduces time spent on routine tasks, helps with strategic decision-making and analysis, and will become a highly creative member of your marketing team. Participants will discover the easy way to write prompts and leverage the various AI platforms to do things that take too much time, cost too much, or are too complex. Most of all, you will discover that you can spend more time building customer relationships while these powerful tools handle your routine tasks.
Steve is an accomplished sales and marketing leader with over twenty years in the art materials industry. As a business coach, advisor, and consultant, Steve helps small and medium-sized businesses reach their full potential with innovative strategies and AI-enabled digital transformations. Using proven frameworks for change and optimization that now include AI-enabled tools, his approach remains grounded in practical business sense. Steve makes powerful solutions accessible and practical for SMBs like yours.
Sizzix Presents: Snap and Swap Dies - A Whole New World with49andMarket Presented by Sizzix
Class Type: Workshop Product Categories: Papercrafting, Stickers and Stamps, Machines/Tools (Embossing Machines, Die-Cutting, Etc.) Level of Difficulty: Beginner
Join instructor Janene Meyerowitz for an exciting papercrafting workshop where we will dive into the creative potential of the newest collaboration between Sizzix and 49 and Market! Featuring the new, innovative ˜Snap and Swap™ dies, this workshop will allow attendees to work hands-on with interchangeable components to create a personalized tag flip book alongside a brand new 49 and Market collection!The mix-and-match elements allow for endless creative combinations, whether you're a seasoned paper artist or a beginner eager to explore new techniques, this class offers something for everyone!
Janene Meyerowitz is the owner of 49 and Market. Prior to starting 49 and Market in 2016, Janene owned an online paper crafting company. Her extensive knowledge and enthusiasm for the industry is well known.
Creative Connections: Growing Your Business Through Community Engagement withArtesprix Presented by Artesprix
When:4:00 PM - 5:30 PM Class Type: Workshop Product Categories: Papercrafting, Mixed Media, Watercolor, Inks, Markers and Pens, Sublimation
Learn how to turn your craft shop into a vibrant community hub with Artesprix Sublimation Arts & Crafts Supplies! This hands-on class will show you how to host meaningful events like fundraisers, birthday parties, and open house crafting hours that keep people coming back. With Artesprix sublimation products, your customers will create professional-quality projects that are not only beautiful but built to last-no cracking, peeling, or fading over time, creating keepsakes they can use in everyday life and cherish! From event planning and promotion to providing an exceptional professional experience, you'll gain all the tools and supplies you need to grow your business while making a lasting impact in your community.
Ashley joined the Artesprix (pronounced: ahrt – eh – spree) Team in late 2018 as Sales Manager, and has since been helping grow the brand to more than just Sublimation Markers. With over 6 years Sales experience and a Bachelors in Business Management, she ready to introduce the world to Sublimation through crafting. Ashley says it is exciting to be a part of this industry, as I learn more about different styles of creating every day. The best part about my job are the relationships I develop with makers, customers, and partners.
The Acrylic Family, a Deep dive into Acrylic Color, Artist Papers and Essential Marking Tools Presented by Holbein Artists Materials
Class Type: Workshop Product Categories: Paper and Surfaces (Canvas, Panels, Etc.), Mixed Media, General Pigments and Colors, Acrylic, Inks, Dry Media (Pencils, Colored Pencils, Pastels, Etc.), General Tools, Brushes, Gesso and Other Supports Level of Difficulty: Beginner
Join Jenna in an exploration of the world's finest artists™ heavy body acrylic, mat acrylic, fluid acrylic, acrylic ink and acrylic gessos from Holbein, artist papers from Legion and marking tools from General Pencil.This hands-on and all-materials-provided workshop focuses on what makes these materials indispensable to any artist and the importance of understanding the materials they use.This is a materials-based workshop with no emphasis on subject matter or technique, rather a deep dive into how these fantastic products can influence the growth of each artist's ability and creative process.
As a woman, mother, and watercolorist, Jenna finds that her art is a reflection of the beauty and chaos that is life. She finds inspiration in the natural world around her, and aims to capture its essence in her paintings. Watercolor is her chosen medium because of its fluidity and ability to create both delicate and bold strokes. Each brushstroke is a moment in time, a reflection of emotions and experiences. She has been teaching watercolor since 2014 and is a brand ambassador for Holbien, Legion paper and General Pencil.
Partnering with Micro Influencers in Your Own Community Presented by Dream Creative
When:4:00 PM - 5:00 PM Class Type: Business Seminar
Discover how to tap into the power of micro-influencers to drive sales and build brand loyalty. In this session, you'll learn how to identify local creators and community leaders whose authentic connections with their followers make them invaluable partners. We'll explore strategies for crafting partnerships that benefit both your business and the influencers, from hosting in-store events to leveraging their social media presence. Walk away with actionable insights to harness grassroots marketing in your community, grow your customer base, and boost engagement both online and offline. Sara Smith is the owner of Dream Maker Creative, a Seattle-area business specializing in DIY kits, hands-on workshops, and community events. With over seven years experience as a maker and arts instructor, and fifteen years as a small business owner, Sara has successfully built partnerships with local businesses to grow her brand and connect with her audience. Passionate about creative entrepreneurship, Sara empowers businesses to harness authentic community relationships to drive sales, build loyalty, and foster engagement.
Education Day Two Schedule Details
Saturday, April 5, 2025 | Block One: 8:00 AM - 10:00 AM
Sizzix Presents: Step into the World of Color with Willow Wolfe Presented by Sizzix
Class Type: Workshop Product Categories: Paper and Surfaces (Canvas, Panels, Etc.), Papercrafting, Mixed Media, General Pigments and Colors, Watercolor, Acrylic, Markers and Pens, Kits and Combination Sets, Brushes, Stickers and Stamps, Machines/Tools (Embossing Machines, Die-Cutting, Etc.) Level of Difficulty: Beginner
Unleash Your Creativity in this Inspiring Mixed Media Workshop with Willow Wolfe! Join renowned mixed media artist Willow Wolfe in this hands-on workshop, perfect for artists of all levels. Discover fundamental techniques for painting, layering, and blending using a variety of mixed media tools, all while completing a beautiful project! Through Willow’s step-by-step approach, you’ll learn how to blend colors, build depth, and achieve professional-quality results with ease. Explore the transformative power of the Sizzix Stencil and Stamp Tool, blending brushes, and the perfect core color palette to mix any hue imaginable. This class will guide you through creating personalized compositions for art, journals, home décor, cards, and more. You’ll leave with not only a finished project but also the confidence to inspire and empower others to create. Embrace the joy of color, uncover your inner artist, and experience how simple techniques paired with the right tools can unlock truly remarkable results. Don’t miss this opportunity to elevate your art and make your creative vision a reality!
Willow Wolfe is widely recognized for challenging and modernizing today’s world of art supplies and education. Willow is an award-winning art teacher, the author of a library of internationally available how-to-paint books and the designer of two best-selling brush lines, Callia Mixed Media Brushes and Seneca Artist Brushes. She is an Ambassador for Willow Wolfe Artist Brushes, a Royal Talens Master Ambassador and a Sizzix Licensed Artist. Her approachable style and step-by-step painting methods have taken her to events, seminars and engagements across the globe.
Loyalty Ain't dead! 15 staff training tips for building un-breakable customer trust Presented by Pyle Creative
When:8:30 AM - 10:00 AM Class Type: Business Seminar
More than ever, consumers are looking for trust and authenticity. How can you make sure your customers think of you first? How can you make your store and brand stand out in a sea of competition? Join us for a jam-packed session filled with proven training tips, product knowledge-builders and mission-building for your team. We'll explore the key elements ensuring that customers see you as a creative partner (rather than a one-off transaction)!
David has been developing and managing successful sales and marketing tools in the art and creative products community for over 35 years. He's an award-winning faculty member at Colorado State University, teaching Community Engagement in the Arts. He “cut his teeth” working in art materials retail. From there, he launched a marketing services company serving retailers and major brands across the community, delivering hundreds of education programs in North America, Europe and Asia on sales and marketing specific to the creative products community. He's served as North American marketing director for major art materials brands as well as Group Publisher for the largest media brands in the fine art-making and crafting categories, including The Artist’s Magazine, American Artist, Watercolor Artist, Interweave Knits, Love of Quilting and, online, ArtistsNework.com, ArtistsNetwork.TV, QuiltingDaily.com and Interweave.com and more. In 2020, he launched a marketing services group called Pyle Creative Studio, delivering business-development, education, and marketing support services. Pyle Creative manages NAMTA Connect and has produced the Creative Products Certification (CPC) program for NAMTA.
Discover Jesmonite: Hands-On Workshop with FTC Creative Presented by FTC Creative
When:8:30 AM - 10:00 AM Class Type: Workshop Product Categories: Eco-resin Level of Difficulty: Beginner
Join Jen Ross and Maddy Boespflug of FTC Creative for an exclusive, hands-on introduction to Jesmonite. In this 90-minute workshop, participants will be guided step-by-step in creating their very own Jesmonite project using FTC Creative's Starter Kit. Designed to make the creative process simple and inspiring, the kit includes everything needed to bring your vision to life in under an hour, featuring Jesmonite AC100-an eco-friendly, fast curing, water-based resin. Throughout the session, Jen and Maddy will walk participants through the step-by-step process, sharing expert tips and hands-on guidance to bring your Jesmonite project to life. As you create, they'll provide insights into the history of Jesmonite, the inspiring journey of FTC Creative in bringing it to the U.S., and why this eco-friendly resin is an ideal, sustainable choice for today's creators. Whether you're looking to stock sustainable materials or introduce an innovative product to your lineup, this workshop is the perfect introduction to the unique possibilities Jesmonite offers.
Jen discovered Jesmonite during the pandemic after spotting it on TikTok. Being a crafter herself, she was eager to experiment with the material but found it unavailable in the U.S. Drawing on her 30 years of experience in wholesale distribution, Jen connected with Jesmonite’s manufacturers and recognized the eco-friendly and creative possibilities the product offered. This led to FTC Creative becoming the first official U.S. distributor of Jesmonite. Jen is excited to demonstrate how easy it is to work with this innovative material and explore the endless possibilities for making Jesmonite a household name in the U.S.
Saturday, April 5, 2025 | Block Two: 10:15 AM - 11:45 AM
Crafting with Letterpress: Cardmaking and Beyond with Spellbinders Paper Arts Presented by Spellbinders
Class Type: Workshop Product Categories: Papercrafting, Inks, Printmaking Level of Difficulty:Intermediate
Unlock your creativity with Spellbinders Paper Arts "Crafting with Letterpress: Cardmaking and Beyond" class.Learn the basics of letterpress and die cutting as you create three card projects with unique designs and fun techniques! Layer your prints with the new Color Wheel cardstock from Spellbinders and you will achieve vibrant samples that are sure to grab your customer's attention. Full card kits and products included in class kit (you will be supplied with a short supply list before class).
With over twenty years of paper crafting experience, Kim Kesti is known for her creative flair and patient teaching style. She loves to help students discover the joy of creating beautiful handmade cards for every occasion. With expert knowledge in the techniques of cardmaking, Kim also shares the importance of personal expression in every project. Kim enjoys making paper crafting her full-time career as she shares her expertise through workshops, classes and online tutorials.
New products from Michael Harding UK Artist Colours Presented by Michael Harding Artist Colours UK
Class Type: Workshop Product Categories: General Pigments and Colors, Watercolor, Oil
Join Michael Harding at NAMTA for an Exclusive New Product Presentation! Discover the latest in fine art innovation from Michael Harding. Michael will share his philosophy on why he created his unique watercolour range consisting of 136 watercolours, 92 of which are single pigment. He will also share his exciting new game-changing Miracle Medium product line. A solvent-free, environmentally safe product range. Finally, he'll position for you his 40 new luscious oil paints. This is a tremendous opportunity to meet Michael and enhance your art materials knowledge.
Uncover the inspiring journey of Michael Harding, renowned for his premium artist materials. Explore the story behind the brand, the dedication to quality, and the passion for creating the finest oil paints that have captivated artists worldwide. Learn more about Michael Harding’s commitment to excellence and the artisanal craftsmanship that sets his products apart. Also learn about his new watercolor line and commitment to solvent free paints of the highest quality
Add Profitable Customization Services to Your Crafting Store: A Quick-StartSeminar Presented by Craft Express
Class Type: Workshop
This class will introduce small business owners of local craft and DIY stores to the advantages of adding on-demand personalization and customization services to their business. Attendees will leave with an understanding of the startup essentials, product ideas, and actionable strategies to begin offering custom, on-demand products in-store to their local community.
Vik Patel, Founder and CEO of Craft Express, has over 15 years in the crafting industry. With a background in sales, marketing, and prior experience at a leading sublimation printer manufacturer, Vik is dedicated to empowering crafters. His commitment to crafting education and top-notch customer service drives Craft Express’s mission to provide high-quality, accessible tools and supplies that inspire creators of all levels.
The Art of Conversion: Making Your Posts Pay Off Presented by Erin Reed Makes
When:10:15 AM - 11:15 AM Class Type: Business Seminar
In today's digital landscape, social media is more than just a platform for engagement; it's a powerful tool for driving sales. This seminar will explore strategies for transforming social media interactions into meaningful conversions, equipping participants with practical techniques to enhance their online presence. Attendees will learn how to identify and target their ideal audience, create compelling content that resonates, and implement effective calls to action. We will also cover the importance of analytics in measuring success and refining approaches. Join me to unlock the secrets of converting likes into loyal customers and boosting your bottom line.
Erin Reed is a creative powerhouse known for her innovative approach to crafting and DIY projects. She inspires a community of makers through engaging tutorials and unique design ideas. As a self-taught artisan, Erin combines a love for storytelling with her crafting skills, encouraging others to embrace their own artistic journeys. Whether sharing tips on social media or hosting workshops, Erin fosters creativity and connection in the maker community.
Saturday, April 5, 2025 | Lunch: 11:45 AM - 12:30 PM
Mini Album Folio with 49 and Market Presented by 49 and Market
Class Type: Workshop Product Categories: Papercrafting Level of Difficulty: Beginner
Exclusive Sneak Peek! Be among the very first to create with a brand-new collection from a papercrafting legend!Join 49 and Market to create a stunning mini album folio and learn expert techniques in this hands-on workshop. Take home your finished project and a store sample of this highly anticipated collection before it even hits the shelves! Collection will debut at NAMTA.
Janene Meyerowitz is the owner of 49 and Market. Prior to starting 49 and Market in 2016, Janene owned an online paper crafting company. Her extensive knowledge and enthusiasm for the industry is well known.
Creative Layers with Dina Wakley and Ranger Presented by Ranger Industries
Class Type: Workshop Product Categories: Papercrafting, Mixed Media, Inks Level of Difficulty: Beginner
Dive into creativity with Signature Designer Dina Wakley! Explore vibrant colors, playful layers, and pure artistic fun as you craft a unique project using the newest Dina Wakley Media products from Ranger. This hands-on session is perfect for all skill levels—simple to create and stunning to behold!
Dina’s colorful, expressive style is anchored by her design hallmark, the creative use of white space. Her personal, organic design aesthetic strikes a balance between “artsy” and “classic”. Dina is a mixed-media artist and teacher. She loves everything about art: creating it, thinking about it, looking at it, and teaching it. She has been scrapbooking since 1995, stamping since 1996, and art journaling since 2004. She believes in writing yourself down, expressing yourself, and making your mark on the world. Dina has been a signature designer with Ranger for years and is now partnering with Spellbinders to offer a range of BetterPress plates, dies and embossing folders. Dina lives in Arizona with her husband and 3 boys (affectionately termed “the fellas”). With a love of teaching and traveling, Dina travels the world to teach and share her art passion with students on every continent.
Video-Making Crash Course for Creative Business Owners Presented by The Academy for Virtual Teaching
Class Type: Business Seminar
In today's digital landscape, video content is essential for creating authentic connections with your customers and promoting your products. This Video-Making Crash Course is designed specifically for busy shop owners, product designers, and creative entrepreneurs who need a quick and effective approach to video marketing. We'll keep it easy, fast, and fun! Using only a smartphone and beginner-friendly editing techniques, you'll learn to create, edit, and finalize a video for your brand right on-site. In just a short time, you'll master essential skills like framing, lighting, and simple storytelling, so your videos stand out and feel authentic without taking hours to produce. No need for Hollywood-level production-customers want to see the real you! With step-by-step guidance, you'll leave the workshop confident in creating quick, engaging videos that make a real impact without interrupting your day-to-day business.
Lyric Montgomery Kinard is an award-winning artist, author, and educator who empowers creative businesses with essential technical skills to build thriving ventures through video marketing and online education. As founder of the Academy for Virtual Teaching, her commitment to fostering a supportive community of entrepreneurs has made her a leading figure in virtual teaching, where she offers guidance, resources, and inspiration to help instructors succeed online.
Ensuring Safety in Art Supplies: Understanding the Importance of the AP and CL Seals for Retailers Presented by ACMI
When:12:30 PM -1:30 PM Class Type: Business Seminar
Join ACMI for an informative 1-hour seminar designed specifically for retailers to understand the critical importance of the AP and CL Seals on art materials. Learn how these Seals indicate a product’s compliance with safety standards like ASTM D-4236 and the Labeling of Hazardous Art Materials Act (LHAMA), ensuring your customers receive materials that have been rigorously evaluated for both acute and chronic health hazards. This session will cover: How art materials are tested and why proper product evaluation matters - ASTM D-4236, LHAMA, and other jurisdictional labeling that Retailers will see on products -Best practices for ensuring stores stock products that comply with U.S. labeling laws - Recommendations for safely conducting in-store product demonstrations - AP and CL Seal information for store employees
Barbara Weyant currently serves as the Executive Director of ACMI. Prior to becoming the Executive Director, Barb worked in the art materials industry for many years. She served as Co-Chair of ACMI’s Certification Committee for a number of years, and also served as ACMI’s President from 2017-2019. Barb brings her unique understanding of the art materials industry to the table for this informative presentation.
When:2:15 PM - 3:15 PM Class Type: Business Seminar
Revolutionize your business by mastering the art of automation and customer journey optimization. This seminar is your guide to transforming everyday customer interactions into meaningful touchpoints that drive sales and loyalty. Discover how to streamline your sales strategies, create seamless customer experiences, and leverage automation to maximize efficiency and profit. Key takeaways include: Understanding the Customer Journey: Map your customers' paths and each touchpoint from discovery to purchase and beyond, ensuring every step fosters engagement and retention and why they work! Sales Funnels That Convert: Create sales funnels that turn casual browsers into loyal buyers. Smart Automation for Retail Success: Automate marketing, communications, and operations to save time, increase efficiency, and deliver personalized experiences at scale. Engaging Experiences that Drive Loyalty: Learn how to delight customers by ensuring you meet their needs and provide solutions resulting in cross-sell and upsell. This seminar is perfect for all aspects of the art and craft industry, offering innovative approaches to grow business, stay competitive, and delight customers in an ever-changing market. Walk away with practical tools, proven techniques, and fresh ideas to transform your business. Join us to discover the art of profitability and the science of automation-combined to fuel your retail success.
Willow Wolfe is widely recognized for challenging and modernizing today’s world of art supplies and education. Willow is an award-winning art teacher, the author of a library of internationally available how-to-paint books and the designer of two best-selling brush lines, Callia Mixed Media Brushes and Seneca Artist Brushes. She is an Ambassador for Willow Wolfe Artist Brushes, a Royal Talens Master Ambassador and a Sizzix Licensed Artist. Her approachable style and step-by-step painting methods have taken her to events, seminars and engagements across the globe.
Crafting a Brand ThatLasts Presented by CRAFTY CHICA
Class Type: Business Seminar
Kathy Cano-Murillo is celebrating 24 years of her brand, Crafty Chica®. In this business seminar, she will guide you through a creative roadmap and action plan that can lead to longstanding success. From best-selling books to licensed product lines, signature events, workshops, client design, brand collaborations, handmade wares, social media, and more - she will outline the specific steps she took to create a six-figure business as a creativepreneur.
Kathy Cano-Murillo, is the founder of CraftyChica®. She is a former syndicated newspaper columnist and now a full-time creativepreneur and has authored a dozen books, including two novels and the best seller – Forever Frida. Kathy is a seasoned speaker and storyteller. Her CraftyChica designs have been sold on HSN, at Barnes & Noble, Michaels, and hundreds of pottery, craft, and fabric shops across the country.She currently writes for HGTV.com and has been featured in Forbes, The New York Times, Buzzfeed+ more.
Dylusions Dyamond Creations with Ranger Signature Designer Dyan Reaveley Presented by Ranger Industries
Class Type: Workshop Product Categories: Paper and Surfaces (Canvas, Panels, Etc.), Papercrafting, Mixed Media, Embossing/Foiling Level of Difficulty: Beginner
Come join Ranger Signature Designer Dyan Reaveley for this wonderful workshop using her versatile Dylusions Dyamond range. Techniques include embossing, Ultra Thick Embossing, and decorating shaped boards. You will leave class with a stunning piece of framed art to display in your store.
Mixed Media Artist Dyan Reaveley teaches and demos and is known for her creativity with layering color, images and thought-provoking collages. Dyan’s unique eclectic style comes through in her vibrant color combinations of inks and paints, using text as an insightful design element, and the clever use of imagery in her artwork. As a Ranger Signature Designer, Dyan has a line of art journaling and mixed-media art supplies that includes ink sprays, paints, paint pens, inks, stamps, stencils, journals, and ephemera.
Inkspired Cardmaking with Simon Hurley andRanger Presented by Ranger Industries
Class Type: Workshop Product Categories:Paper and Surfaces (Canvas, Panels, Etc.), Papercrafting, Mixed Media, Inks, Stickers and Stamps Level of Difficulty: Beginner
Join Simon Hurley for an immersive experience with Simon Hurley create., a vibrant line of crafting products from Ranger Ink. Explore Simon's newest and most popular mediums and discover endless creative possibilities for your cardmaking projects. In this engaging workshop, you'll create multiple cards with Simon's guidance, expanding your skills and learning new techniques to enhance your future projects. And don't worry about getting your hands a little messy-after all, a little ink never hurt anyone!
Simon Hurley has been creating and crafting his whole life. When he was younger he would sit for hours at a time making origami sculptures, paper beads, stuffed animals (crocheting), and polymer clay creations before he stumbled into the world of cardmaking. Simon fell in love with cardmaking because each card is a small canvas and it doesn’t take long to create a finished piece of art to brighten somebody’s day. At the age of 10, Simon explored Alcohol Inks, Distress Inks, and Dylusions Sprays and discovered his passion for creating inky backgrounds. Although he started with ink, Simon quickly branched out into the world of stamping, embossing, and coloring.
Paint West Coast Landscapes with Eric Rowe of The Stoneground Paint Co. Presented by The Stoneground Paint Co
Class Type: Workshop
The Pacific Northwest offers breathtaking sights, colours, and views. There is no better way to capture this vivid beauty than with The Stoneground Paint Co's premium handmade gouache. Come and paint northwestern landscapes with Eric Rowe of the Stoneground Paint Co. and learn why the vibrant opaque colour of a handmade gouache will provide artists an unforgettable experience.
Eric is professional artist and educator with over 40 years of experience. Eric’s easy-going personality and diverse background in all mediums will make for an entertaining and informative time in the studio.
Meet the Zero Consumer and What They Mean to YourBusiness Presented by Georganne Bender
Class Type: Business Seminar
Coined 'Zero Consumers', the new consumer is giddy with choice. They have zero limits, zero tolerance, and zero loyalty. This new breed of consumer operates without boundaries and is fueled by a diverse range of influences that include social media, blogs, videos, websites, apps, newsletters, celebrities, community engagement, and more. During this presentation, you will learn the unique characteristics of Zero Consumers, the impact of digital channels in their decision-making process, the challenges posed by zero loyalty, how to build meaningful connections, how to navigate a multichannel landscape, and more to serve this mercurial consumer.
Georganne Bender is a speaker, author, consultant, and principal of KIZER & BENDER Speaking. Since 1990, she and her partner Rich Kizer have helped thousands of organizations across diverse sales and service industries achieve success. Renowned for her expertise as a store makeover specialist, Georganne has a proven track record of driving double-digit sales growth. Her insights have earned her recognition as one of the Top 40 Omnichannel Retail Influencers, RETHINK Retail’s Top Retail Experts five years running, and the Top Retail Industry Experts to Follow on Social Media. She is the principal writer and publisher of KIZER & BENDER’s Retail Adventures, a blog she founded in 2005 that is consistently ranked among the most influential retail and small business blogs. As a respected global thought leader, Georganne serves as a BrainTrust panelist for RetailWire, retailing’s premier daily online discussion forum.
A Special Thank You to Our 2025 Creativation Sponsors
Sarah Hurley is the visionary President & CEO of the Sarah Hurley Brands Group. Established in 2010, Sarah used her last £40 to fund her vision of bringing beautiful creative products to market. Now a multi seven-figure global brand creation and licensing company with over 50 unique brands and sales in excess of 30 million licensed products. With licensing, retail, publishing, and media divisions and offices in the UK and USA, Sarah Hurley Brands is known for its unwavering commitment to innovation and excellence, having made a lasting impact on the global stage and earning a reputation as a leader in strategic brand growth and the development of unique and engaging brands and products across various categories. Sarah has since gone on to establish the Sarah Hurley Academy to help creative Entrepreneurs further their business success via a range of comprehensive courses, resources, and events. Sarah now leads a global team, designing every product and creating every brand under the Sarah Hurley banner as well as designing, licensing, writing, and consulting for companies worldwide. Sarah is also a published author, Business Advocate, Trend and Market Report publisher (The Hurley Report), and an in-demand Global keynote speaker as well as a long-serving Board Advisor to several Trade Associations.
As a seasoned crafter of over a decade, Nicole has been sharing her passion and love for paper crafting and creative art projects on social media platforms and teaching in-person/online workshops. Nicole enjoys creating projects using various coloring mediums to explore multiple methods of adding colors to her project, especially with watercolors and alcohol inks. Nicole's passion for cardmaking led her to do a project with Altenew in 2015 - since then, she has worked on various projects and grown her role in the company as Operations Director. Nicole's main paper crafting style is Clean and Simple, and she believes anyone can create beautiful cards without spending too much time. She is passionate about sharing the love of handmade, hand-stamped cards. She loves teaching classes and filming video tutorials to share her passion with fellow crafters.
Traci Reuter is the Founder of Sunlight Digital (formerly Divine Social), a growth agency specializing in paid social advertising and email marketing. With over 25 years of experience, Traci is known for her strategic thinking, forward-focused mindset, and relentless drive to help businesses grow and achieve results far beyond their expectations. A sought-after speaker, coach, and contributing author of the bestselling book, The Ultimate Guide to Facebook Advertising, Traci also co-hosted the highly popular Social Media Marketing Happy Hour podcast. Recently, she has launched a 10x impact passion project at TraciReuter.com, where she distills her extensive marketing wisdom into practical, easy-to-implement lessons designed to help businesses create measurable, meaningful growth.
Ready to let your creativity sparkle?!!? Come paint with Kate from Splatter & Bloom as she walks you through one of the paintings from her beginner-friendly Cacti Cuties Watercolor Kit. As you play with your Da Vinci Paint Co. professional watercolors you'll learn foundational watercolor techniques AND explore how watercolor can be used as a mindfulness tool.
Hi I’m Kate your new watercolor BFF and owner of Splatter & Bloom! We create beginner-friendly watercolor kits and educational materials to help you find your creative sparkle! Making creativity accessible, doable, and most of all FUN is my super power! Local to Snohomish, Washington, I welcome you to both Seattle and the wild and wonderful world of watercolor. When I’m not slingin’ watercolor kits, you can find me painting flowers, cheering on other artists, snuggling with my two kiddos, and definitely drinking coffee. We’re here for the watercolor curious, the vibrant and real, the dormant creatives, the recovering perfectionists— I can’t wait to help you embrace your own messy, beautiful, and creative life!
Vic Hollins is a professional illustrator and mixed-media artist based in Tucson, AZ. With a strong foundation in the arts, Vic holds a BFA degree with a specialization in illustration. Her artistic journey has been profoundly influenced by the captivating beauty of the desert, intricate patterns, and a vibrant color palette.In 2016, Vic proudly became an Artist Ambassador for Royal Talens. She has also collaborated with many esteemed art distributors such as Sakura, Sizzix, Ampersand & Willow Wolfe Brushes. Vic conducts educational workshops globally, where she encourages creativity and shares easy-to-follow steps and techniques suitable for beginners to advanced artists.
As a woman, mother, and watercolorist, Jenna finds that her art is a reflection of the beauty and chaos that is life. She finds inspiration in the natural world around her, and aims to capture its essence in her paintings. Watercolor is her chosen medium because of its fluidity and ability to create both delicate and bold strokes. Each brushstroke is a moment in time, a reflection of emotions and experiences. She has been teaching watercolor since 2014 and is a brand ambassador for Holbien, Legion paper and General Pencil.
David has been developing and managing successful sales and marketing tools in the art and creative products community for over 35 years. He's an award-winning faculty member at Colorado State University, teaching 
Sara Smith is the owner of Dream Maker Creative, a Seattle-area business specializing in DIY kits, hands-on workshops, and community events. With over seven years experience as a maker and arts instructor, and fifteen years as a small business owner, Sara has successfully built partnerships with local businesses to grow her brand and connect with her audience. Passionate about creative entrepreneurship, Sara empowers businesses to harness authentic community relationships to drive sales, build loyalty, and foster engagement.
Unleash Your Creativity in this Inspiring Mixed Media Workshop with Willow Wolfe!
Willow Wolfe is widely recognized for challenging and modernizing today’s world of art supplies and education. Willow is an award-winning art teacher, the author of a library of internationally available how-to-paint books and the designer of two best-selling brush lines, Callia Mixed Media Brushes and Seneca Artist Brushes. She is an Ambassador for Willow Wolfe Artist Brushes, a Royal Talens Master Ambassador and a Sizzix Licensed Artist. Her approachable style and step-by-step painting methods have taken her to events, seminars and engagements across the globe.
Join Jen Ross and Maddy Boespflug of FTC Creative for an exclusive, hands-on introduction to Jesmonite. In this 90-minute workshop, participants will be guided step-by-step in creating their very own Jesmonite project using FTC Creative's Starter Kit. Designed to make the creative process simple and inspiring, the kit includes everything needed to bring your vision to life in under an hour, featuring Jesmonite AC100-an eco-friendly, fast curing, water-based resin. Throughout the session, Jen and Maddy will walk participants through the step-by-step process, sharing expert tips and hands-on guidance to bring your Jesmonite project to life. As you create, they'll provide insights into the history of Jesmonite, the inspiring journey of FTC Creative in bringing it to the U.S., and why this eco-friendly resin is an ideal, sustainable choice for today's creators. Whether you're looking to stock sustainable materials or introduce an innovative product to your lineup, this workshop is the perfect introduction to the unique possibilities Jesmonite offers.
Jen discovered Jesmonite during the pandemic after spotting it on TikTok. Being a crafter herself, she was eager to experiment with the material but found it unavailable in the U.S. Drawing on her 30 years of experience in wholesale distribution, Jen connected with Jesmonite’s manufacturers and recognized the eco-friendly and creative possibilities the product offered. This led to FTC Creative becoming the first official U.S. distributor of Jesmonite. Jen is excited to demonstrate how easy it is to work with this innovative material and explore the endless possibilities for making Jesmonite a household name in the U.S.
With over twenty years of paper crafting experience, Kim Kesti is known for her creative flair and patient teaching style. She loves to help students discover the joy of creating beautiful handmade cards for every occasion. With expert knowledge in the techniques of cardmaking, Kim also shares the importance of personal expression in every project. Kim enjoys making paper crafting her full-time career as she shares her expertise through workshops, classes and online tutorials.
Kathy Cano-Murillo, is the founder of CraftyChica®. She is a former syndicated newspaper columnist and now a full-time creativepreneur and has authored a dozen books, including two novels and the best seller – Forever Frida. Kathy is a seasoned speaker and storyteller. Her CraftyChica designs have been sold on HSN, at Barnes & Noble, Michaels, and hundreds of pottery, craft, and fabric shops across the country.She currently writes for HGTV.com and has been featured in Forbes, The New York Times, Buzzfeed+ more.
