May NAMTA Connect 2025
Meet the New Consumer
When: Thursday, May 15th at 3:00 PM ET
Speaker: Georganne Bender
Each day, you interact with five distinct generations, each with a unique approach to shopping, trust, and relationship building. During this presentation, you'll meet: Generation Alpha, the first fully digital generation of hyper-connected multi-taskers who don't understand the concept of unplugging; Generation Z, the most diverse generation in history, who are socially conscious, whip-smart, and self-driven; the Millennials, who are tech-savvy, philanthropic, and experience-orientated; Generation X, the tech-smart sandwich generation that's independent, skeptical, and all about work-life balance; and the Baby Boomers, who are mentally, physically, socially, and digitally active and still account for over 40% of consumer spending.
You'll learn why what works for one generation is kryptonite to another, what motivates them to buy, which social medias they prefer, and more. You'll learn while you laugh with practical strategies to connect with every customer, delivering what they want, when they want it, the way that they want it!
When: Tuesday, May 20th at 3:00 PM ET
Speakers: Ashley Ciccero with Artesprix
Join Ashley from Artesprix for a demo featuring the brand-new 2 oz. Sublimation Inks and innovative Sublimation Coloring Books. This session will showcase Artesprix’s thoughtfully curated Sublimation Station, a perfect retail and solution designed to make introducing sublimation easy and affordable. Whether you're looking to inspire creativity in-store or offer engaging classes, you’ll leave with ideas and tools to help “Create a Crafting Experience with Artesprix."
Product Pros in the Making: Staff Training with the Creative Products Certification Program Series 2
When: Thursday, May 29th at 3:00 PM ET
Speakers: David and Jordan Pyle
Join us on Namta Connect to learn about the NEW creative product certification program. Featuring 7 new videos, dig into the ins and outs of this program from the content and format to registration and accessibility. How can you access this FREE training program? How can you sign up your staff? How can you use this resource to boost the selling power of your staff? We’re excited to celebrate the launch of Part 2 of the Creative Product Certification Program with you! Sign up today!!
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