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Resources NAMTA provides an array of products and services developed to assist members in business. ♦ Networking
♦ Exhibitor Product Presentations & Demos  NAMTA tested a new video training idea at its San Antonio conference. When a supplier made their presentation in the show floor demonstration areas NAMTA recorded it to share with the many NAMTA members who were unable to attend. Below you will find nine videos featuring a variety of products . . . each providing a great opportunity for you to better educate your staff, customers and associates. After you’ve watched one or more of the videos, let NAMTA know what you think of this format emailing Karen Brown at [email protected].
Gel Press Alcohol Ink & Oil Pigment Stick Monoprinting Fine Art Papers from Clairefontaine Energize & Educate - Simple and Effective Ampersand Demos Pentel Arts Sign Pen Micro Brush Artzee + Bronzee Liquid Finish - The Creative Possibilities ♦ Job Listing for Members
Members Only NAMTA's Promotional Calendar can assist art materials retailers with their marketing and promotion plans. Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of potential promotional events NAMTA has compiled for you.
♦ Savings Advantage for Members
♦ Toolbox Forms
by Tom Shay
What Will You do with the Information? - May 8, 2019 Don't Forget Your Advantages - April 10, 2019 Are You a Player or a Coach? - March 13, 2019 A 9-Point Customer Service Plan - January16, 2019 Problem Solving with SARA - December 19, 2018 Polishing the Crystal Ball: Utilizing a Cashflow Chart - October 24, 2018 Working with Sales Representatives - September 26, 2018 Keeping a Customer is as Easy as That!Developing Great Employees - August 29, 2018 Keeping a Customer is as Simple as That - August 1, 2018 Building the Team - June 6, 2018 Biggest Advantage of Small Business: Being A Small Business - April 11, 2018 Being the Team - March 14 2018 Hiring the Right Employee - January 17, 2018 Keeping Customers Interested in Your Business
Attitude Will Determine Business Success Call in the S.W.O.T. Team The Value of Consistency
Ten Characteristics of a Successful Art Materials Business Owner Shred Some of Those Old Ideas Change Starts At The Beginning The Answer is Relevency Creating an Open House Giving the Boss a Job Review One Person Does Not Have All the Answers Hiring The Right Person
by Rich Kizer & Georganne Bender Train, Train, TRAIN - April 25, 2018 ♦ 101 Tips for Art Materials Retailers
♦ Art Materials Retailer Magazine Published quarterly by Fahy-Williams Publishing since 1998, Art Materials Retailer Magazine addresses the issues facing the art supply industry and provides a forum for retailers and manufacturers to share information that can benefit everyone, along with interviews, retailing tips, NAMTA news, and loads of product information. ♦ Artist & Art Materials Studies The 2018 Retailer Study NAMTA’s 2018 Retail Study, the second piece of the association’s tri-annual Artist and Art Materials Survey, is now downloadable here. The 36-page report is free to NAMTA members.Conducted by The Olinger Group of New Orleans, the study is the fourth report of art materials retailer research (previously studies were done in 2009, 2012, 2015) designed to identify and monitor current and future trends in the art industry. Both US (153) and Canadian (15) art materials retailers participated in the study, which was conducted between February 15 and March 9 of this year. The 2018 Artist & Art Materials Study  FREE for NAMTA MembersNon-Members - $500 - Purchase NAMTA’s 2018, tri-annual Artist & Art Materials Study is another of NAMTA’s great member benefits and represents the fourth in a series of valuable survey data about the Art Materials business and its customers. The Survey was conducted in the fourth quarter of 2017 for NAMTA by The Olinger Group of New Orleans. The NAMTA study was based on an online survey of 7,090 professional artists, student artists, and art hobbyists. This very large sample size yields a very low margin of error of ± 1.1%. Every survey involves some degree of error – that is, some difference between the survey result and the actual population result if every member of the relevant population were measured. A margin of error ± 1.1% means that we are 95% confident that the survey result is within only ± 1.1% of the true population value. This extremely high degree of precision ensures that the survey-based estimates presented in this report are accurate and trustworthy. Because the population was sampled by inviting respondents to self-select to participate, we are unsure which sources participants came to the survey from. But considering the large number and variety of participant sources, there should be no particular bias toward respondents from any one particular sample source. - The Olinger Group The 2018 Artist & Art Materials Study is packaged in 3 reports:
Non-member price is $500 - use this form to purchase, or email [email protected]. Studies - 2015
Artists Survey Results from over 6,000 US and Canadian artists. Artists & Art Materials Market Summary has data on 2015 size and growth of the art materials market in the USA and Canada. Retail Survey Results from 150 art materials retailers in the US and Canada - core financial metrics, growth and product trends, marketing and business best practices, challenges, and feedback for suppliers. Studies have been independently conducted in 2009, 2012, and 2015 with surveys of artists in the USA and Canada. Studies are FREE for NAMTA members.
Studies - 2009, 2012, and 2015  2015 Market Summary is the ONLY summary available of the trends, size and growth of the art materials market in the USA and Canada.2015 Artist Study gives the results of a December 2014 survey of more than 6,000 artists in the USA and Canada, including artworks created, art materials, content use, social media, spending by product category and retail channel, feedback for retailers, demographics, and returning to art. Report includes data from all three study years (2009, 2012, 2015), and professional, student, and recreational artists. 2015 Retail Study gives the results of a 2015 survey of 150 art materials retailers in the USA and Canada: core financial metrics, growth trends, product trends, marketing and business best practices, challenges, and feedback for suppliers. The report includes data from 2009, 2012, and 2015. 10 Business Tools From the 2012 Artist & Art Material Survey, includes retailer financial benchmarks, retailer marketing adviser, online retailer areas for improvement, product growth trends, along with product development insights. ♦ Retail Operations Manuals  Managing People Volume I - A must-read for retail employers. Topics include placing an ad for a job opening, the application, the Interview and the selection process of new employees, plus employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included. Login required Advertising and Marketing
Volume 2 - Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers. Login required Volume 3 - Merchandising has traditionally been about the process used to conduct retail sales. What products do you sell, how to present them to your customers and at what price. While art materials retailers have traditionally engaged in the task of retail merchandising in a physical location, the internet has now made it possible to apply these same basic principles online in a virtual store. Merchandising – has been written specifically for art materials retailers. Whether a novice in the business or a veteran retailer looking to explore the changing dynamics of art materials sales, you’ll learn more about how this important facet of retailing can be managed in both brick-and-mortar and/or online environments.Target marketing, selecting vendors, shipping issues and costs, planograms, inventory control, managing your product mix, pricing strategies, working with sales reps and so much more are addressed in this manual. Login required
♦ MITRA ♦ Mentoring Interested in being a mentor? Click here for more info and forms.
♦ Art Advocacy Newsletters ♦ Essential Reference Guide (ERG) Art Materials Training The Essential Reference Guide (ERG) was written in 2004 and is still used for staff training by some NAMTA members. After studying the files, members are encouraged take the online test.
Members who pass the test will receive a Certificate of Acknowledgement from NAMTA.  ♦ ART Matters Posters
Two colorful posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations. Download for Free   ♦ eNews
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Toolbox Forms
Solving Customer Complaints in Eight Easy Steps
Men vs. Women on the Sales Floor
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 
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