The Resource Page

Namta provides an array of products and services developed to assist members in business.

                      

 



The Namta Connect Collection


The Theater • Demo Alley • The Cafe • The Gallery Forum


 

Namta Connect Zoom Schedule


Savings Advantage for Members



Savings programs for members.

 


♦  Limited Time

Logo Offer for Namta Members


Do You Need a LOGO - or a LOGO Makeover?


The 'experts' agree that a good logo is simple and it should be 'scalable' so whether you size it up or down it still looks great. And it should look good 'on screen' and in print. You want your logo to have some impact - energy - so the viewer is likely to remember it, and it should have some relevancy to what you do.




Logos can speak to your audience from many locations - on your printed marketing material, packaging, and products; on your social media, website, and emails; and, on promotional products such as t-shirts.


Designer Chris Vince - Chris Vince Design - has been creating logos and promotional materials for over 20 years.

Take a look at some of the work Chris has done for Namta right here.




THE DEAL

Namta would like to give you the opportunity to have Chris design, or redesign, your logo with our Limited Time Offer of $150 - get info here.



The Palette


 

The Palette is a Namta enewsletter with current articles about Art. Artists, and the Art Industry, from the Web.


Subscribe for free



eNews

  • Namta members receive Namta's eNews by email every other week. 
  • The most current issue is always posted on the Home Page of Namta.org. 
  • Read past issues here- eNews Archives.


2020 Promotional Retail Calendar

 



Here's a month-by-month list of potential promotional events NAMTA has compiled for you.

2020 Promotional Retail Calendar



 

 


 

Healthcare Coverage Options for Namta Members

Namta seeks to explore opportunities to partner with other Associations, individuals and companies to provide value-added programs, publications and services. By anticipating and meeting your changing needs, we are now offering this Association benefit to enable you to access healthcare coverage at a reduction in cost.

Our members have been asking for a healthcare solution and after much research and discussion, we have found ManufacturersHealthCare.com, launched by MJM Global, to be a perfect choice. You’ll enjoy savings on healthcare coverage, and will receive a number of options, such as:

  • A reduction in healthcare costs
  • Better and more appropriate healthcare options and lower out-of-pocket expenses
  • Simplification of the process of enrolling in healthcare
  • Clarity regarding the true cost of healthcare
  • The best choices available in the marketplace, with flexible benefits and wellness solutions

Access this benefit via ManufacturersHealthCare.com where you can shop online for your preferred deductible, provider network, effective date, and receive immediate price savings when compared to the current Affordable Care Act plans. If state laws allow, and if you qualify, Level-Funded plans are available that can refund up to 50% of unused premium dollars.

MJM Global, a proud member of the Independent Insurance Agents of America (IIAA) and the National Association of Professional Insurance Agents (PIA), serves the needs of more than 3000 businesses, professionals and households throughout the United States and abroad. They launched ManufacturersHealthCare.com to help Association members see immediate and significant savings on one of the largest business expenses, in addition to turning an otherwise complicated health insurance buying process into an easy system. 

ManufacturersHealthCare.com uses the collective purchasing power of the Namta membership to reduce healthcare premiums, while maintaining flexibility in plan design and provider. This benefit enables members to take control of their true healthcare costs. Bundled with the coverage is Prosper Benefits, a suite of non-insurance benefits including Health Advocacy, Medical Bill Saver, Telemedicine and Confidential Counseling and Support. Take advantage of this benefit to receive health and wellness benefits at the true cost of care.

The entire Namta team is committed to continuously provide the resources and support you need to succeed and thrive. Go to ManufacturersHealthCare.com now to take advantage of this benefit.



 






             




Namta Members can now promote - for FREE - an available position within their company in Namta's bi-weekly eNews and on the new Job Listings Page on Namta.org.

The listing will run in an issue of eNEWS and then it will remain on the Job Listing Page until you notify NAMTA that the position has been filled.

 


Articles for Retailers


by Rich Kizer & Georganne Bender


Ignorant Intelligence - August 14, 2019

Brand Aid: How to Build Brand Equity - July 17, 2019
Connect with Millennials and Gen Z
- June 19, 2019

2 Exercises to Adopt Right Now - May 22, 2019
Shopper Tsunami - April 24, 2019
6 Easy Ways to Mind Your Own Business - March 27, 2019
How to Shop Your Competition
 - January 30, 2019

The Art of the Lagniappe - January 2, 2019

kizerbender The Art of the Lagniappe kizerbender The Art of the LCustomer Service Recovery...Cost of One Lost Customer - December 5, 2018
Maximize Your Visual Merchandising this Holiday Season! - November 7, 2018
5 Tips to Make Your Store Stand Out - October 10, 2018
10 Steps to Selling Smarter, Selling More! - September 12, 2018
What Color Should You Paint Your Sales Floor? - August 15,.2018
Email Marketing 101 - July 18, 2018

Move 'Em Out: How to Sell What’s Not Selling - June 20, 2018
Men vs. Women on the Sales Floor - May 23, 2018



Artist & Art Materials and Retail Studies



FREE for NAMTA Members

Retailer Study - 2018

Namta’s 2018 Retail Study, the second piece of the association’s tri-annual Artist and Art Materials Survey, is now downloadable here.  The 36-page report is free to Namta members.Conducted by The Olinger Group of New Orleans, the study is the fourth report of art materials retailer research (previously studies were done in 2009, 2012, 2015) designed to identify and monitor current and future trends in the art industry. Both US (153) and Canadian (15) art materials retailers participated in the study, which was conducted between February 15 and March 9 of this year.


Artist & Art Materials Study - 2018

NAMTA’s 2018, tri-annual Artist & Art Materials Study is another of NAMTA’s great member benefits and represents the fourth in a series of valuable survey data about the Art Materials business and its customers. The Survey was conducted in the fourth quarter of 2017 for NAMTA by The Olinger Group of New Orleans.


The Namta study was based on an online survey of 7,090 professional artists, student artists, and art hobbyists.  This very large sample size yields a very low margin of error of ± 1.1%.  Every survey involves some degree of error – that is, some difference between the survey result and the actual population result if every member of the relevant population were measured.  A margin of error ± 1.1% means that we are 95% confident that the survey result is within only ± 1.1% of the true population value.  This extremely high degree of precision ensures that the survey-based estimates presented in this report are accurate and trustworthy.
 
Because the population was sampled by inviting respondents to self-select to participate, we are unsure which sources participants came to the survey from.  But considering the large number and variety of participant sources, there should be no particular bias toward respondents from any one particular sample source. - The Olinger Group

The 2018 Artist & Art Materials Study is packaged in 3 reports:
  • Tables and Trending
  • Artists & Art Materials Survey Report
  • Artists & Art Materials Survey Comments
All three reports are FREE to download for Namta members.
  

Studies - 2015

Artists Survey Results from over 6,000 US and Canadian artists.
Artists & Art Materials Market Summary has data on 2015 size and growth of the art materials market in the USA and Canada.
Retail Survey Results from 150 art materials retailers in the US and Canada - core financial metrics, growth and product trends, marketing and business best practices, challenges, and feedback for suppliers.
 

Studies - 2009, 2012, and 2015

2015 Market Summary is the ONLY summary available of the trends, size and growth of the art materials market in the USA and Canada.

2015 Artist Study
gives the results of a December 2014 survey of more than 6,000 artists in the USA and Canada, including artworks created, art materials, content use, social media, spending by product category and retail channel, feedback for retailers, demographics, and returning to art. Report includes data from all three study years (2009, 2012, 2015), and professional, student, and recreational artists.

2015 Retail Study gives the results of a 2015 survey of 150 art materials retailers in the USA and Canada: core financial metrics, growth trends, product trends, marketing and business best practices, challenges, and feedback for suppliers. The report includes data from 2009, 2012, and 2015.



Retail Operations Manuals


See All 4 Manuals
  • Managing People 
  • Advertising and Marketing 
  • Merchandising
  • Business Plan

 


101 Tips for Art Materials Retailers (2013)






101 Tips (that don’t include pricing) for Art Material Retailers








Mentoring

The Namta Mentor Program is designed to assist Namta Members* who are in the planning stages of opening an art materials business, or have recently opened their new business and in need of some guidance. Once you have completed the request form, Namta will work to pair you with a member who is experienced in the industry and willing to share their knowledge with you. 

Interested in being a mentor?  Click here for more info and forms.




Essential Reference Guide (ERG) Art Materials Training

 

The Essential Reference Guide (ERG) was written in 2004 and is still used for staff training by some Namta members. After studying the files, members are encouraged take the online test. 

Members who pass the test will receive a Certificate of Acknowledgement from NAMTA.

 


Exhibitor Product Presentations & Demos (2019)

 


Gel Press Alcohol Ink & Oil Pigment Stick Monoprinting

Airbrushes - Easy as 1-2-3

Fine Art Papers from Clairefontaine 

Energize & Educate - Simple and Effective Ampersand Demos

Traditional Art Materials in a Digital World 

Pentel Arts Sign Pen Micro Brush

Clean up with Paint Puck 

Jacquard Primer on Dyes

Artzee + Bronzee Liquid Finish - The Creative Possibilities



ART Matters Posters

Two colorful posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations.  Download for Free

      
        
 



Art Advocacy


Art Advocacy Website
Along with NAMTA.org, NAMTA also offers a site NAMTAartadvocacy.org with facts, information and tools about and for Art Advocacy for everyone. 




Art Materials Retailer Magazine


Published quarterly by Fahy-Williams Publishing since 1998, Art Materials Retailer Magazine addresses the issues facing the art supply industry and provides a forum for retailers and manufacturers to share information that can benefit everyone, along with interviews, retailing tips, NAMTA news, and loads of product information.











 MITRA

 

Take a look at  MITRA, a website about Materials Information and Technical Resources for Artists - and all who are interested.