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Resources NAMTA provides an array of products and services developed to assist members in business. ♦ Online Membership Directory for NAMTA Members ♦ Toolbox Forms ♦ Articles for Retailers  by Tom Shay Keeping Customers Interested in Your Business
Attitude Will Determine Business Success Call in the S.W.O.T. Team The Value of Consistency
Ten Characteristics of a Successful Art Materials Business Owner Shred Some of Those Old Ideas by Rich Kizer & Georganne Bender Connecting with Omni Consumers Social Media Marketing Little (retail) Life Lessons How to Stay on Top of Store Expenditures It's Time to Haul Out the Holly Set Your Sales Floor to Sell Make Your Store a Stand Out! Social Media 101 by Ken Banks So What is Branding . . . Really Whats Your Vision Research - Understanding Your Market, Customers, Brand Communicate Your Value to Your Customer Construct a Plan Live Up To The Brand, Everyday!
♦ 101 Tips for Art Materials Retailers
♦ Art Materials Retailer Magazine Published quarterly by Fahy-Williams Publishing since 1998, Art Materials Retailer Magazine addresses the issues facing the art supply industry and provides a forum for retailers and manufacturers to share information that can benefit everyone, along with interviews, retailing tips, NAMTA news, and loads of product information. ♦ Artist & Art Materials Studies This report is the ONLY summary available of the trends, size and growth of the art materials market in the USA and Canada. Login required
2015 Artist Survey Results Get the results of a December 2014 survey of more than 6,000 artists in the USA and Canada, including artworks created, art materials, content use, social media, spending by product category and retail channel, feedback for retailers, demographics, and returning to art. Report includes data from all three study years (2009, 2012, 2015), and professional, student, and recreational artists. Login required 2015 Retail Survey Results Get the results of a 2015 survey of 150 art materials retailers in the USA and Canada: core financial metrics, growth trends, product trends, marketing and business best practices, challenges, and feedback for suppliers. The report includes data from 2009, 2012, and 2015. Login required Study Overview, 2015 and Previous Studies Non-member Price
♦ 10 Business Tools From the 2012 Artist & Art Material Survey, 10 Business Tools include retailer financial benchmarks, retailer marketing adviser, online retailer areas for improvement, product growth trends, along with product development insights. Login required♦ Retail Operations Manuals  Managing People Volume I - A must-read for retail employers. Topics include placing an ad for a job opening, the application, the Interview and the selection process of new employees, plus employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included. Login required Advertising and Marketing
Volume 2 - Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers. Login required Volume 3 - Merchandising has traditionally been about the process used to conduct retail sales. What products do you sell, how to present them to your customers and at what price. While art materials retailers have traditionally engaged in the task of retail merchandising in a physical location, the internet has now made it possible to apply these same basic principles online in a virtual store. Merchandising – has been written specifically for art materials retailers. Whether a novice in the business or a veteran retailer looking to explore the changing dynamics of art materials sales, you’ll learn more about how this important facet of retailing can be managed in both brick-and-mortar and/or online environments.Target marketing, selecting vendors, shipping issues and costs, planograms, inventory control, managing your product mix, pricing strategies, working with sales reps and so much more are addressed in this manual. Login required
♦ Mentoring Interested in being a mentor? Click here for more info and forms.
♦ Art Advocacy Newsletters ♦ 2017 Promotional Retail Calendar Promotional Calendars can assist art materials retailers with their marketing and promotion plans. Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of potential promotion events NAMTA has compiled for you. Login required
The Essential Reference Guide (ERG) was written in 2004 and it still used for staff training by some NAMTA members. After studying the files, members are encouraged take the online test. Members who pass the test will receive a Certificate of Acknowledgement from NAMTA. Login required
♦ Bibliography This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member. Login required   ♦ ART Matters Posters
Two colorful posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations. Download for Free
♦ eNews
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Toolbox Forms
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 
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