NAMTA Connect Schedule

 
Top Trends from Creativation! 

When: Tuesday, June 9th at 3:00 PM ET

What innovations took us by surprise at this year's show? What are sure to be the hot kits for 2027? Will wellness continue to drive consumer engagement and sales? Join us for a lively panel discussion with forward-thinking retailers as they call out the top trends, products, and activities that are sure to set your customer's creative juices flowing this year! This fast-paced, round-robin discussion will be packed with ideas and insights...and you'll have a chance to call out your discoveries, too!

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From Invisible to Everywhere: How AI Is Changing Search, and Social Media Marketing  

When: Tuesday, June 16th at 3:00 PM ET
Speakers:Presented by Creativity Consulting Group & POSTfeedAI 
By Steve Robinson & John DeFusco  

Search has shifted. AI now answers questions before people click links. Google Overviews, ChatGPT, and Perplexity all decide which brands get recommended. Most brands have no visibility into whether they appear in those answers. In the first half of this 60-minute workshop, you'll learn how AI discovers products, why traditional SEO is no longer enough, and what "answer-first" strategy means in plain language. You'll leave with an audit framework and a clear 30-day action plan.

But visibility is only half the battle. The other half is converting discovery into local sales. That's where POSTfeedAI comes in. Brands post once. Retailers subscribed to your brand hashtag automatically receive the post on their Facebook and Instagram pages with their store name, local calls-to-action, and tracking links that drive traffic to their stores. No coordination overhead. No missed campaigns. No "I forgot to post." You'll see live dashboards showing impressions, engagement, and local conversion!

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