
The Three-Step Promotional Video: Create Effective, Easy, Efficient Videos That Attract Customers and Boost Sales
When: Tuesday, July 7th at 3:00 PM ET
Speaker: Lyric Montgomery Kinard from the Academy of Virtual Teaching
Independent art and craft retailers are facing a growing challenge:
your customers expect engaging video content, but you don’t have the time, staff, or technical skills to produce it. And even when videos are posted online, today’s customers are skeptical. They’re overwhelmed by ads, algorithms, and influencer-style content that doesn’t feel real.
What people trust - and what actually brings them into your shop - is authentic, grounded, human video that shows your brand’s expertise, personality, and hands-on knowledge.The good news is that you can create these videos quickly and confidently using nothing more than your smartphone. In this NAMTA Connect seminar, you will learn a simple, practical, three-step video system designed specifically for brick-and-mortar art retailers who want to connect with customers without adding hours of work each week.
Lyric Montgomery Kinard – is an accomplished artist, author, and educator who helps creative businesses use video and online education to reach more customers and grow sustainably. As the founder of the Academy for Virtual Teaching, she has supported hundreds of art and craft entrepreneurs in developing practical technical skills and building confidence with digital tools.
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10 Power Ideas to Keep Your Customers Close!
When: Tuesday, July 14th at 3:00 PM ET
Speaker: Georganne Bender
There's a well-known saying in retail: "If you don't make dust, you eat dust." In today's competitive marketplace, that's truer than ever. Success belongs to retailers who create excitement, spark curiosity, and give customers reasons to keep coming back. The challenge isn't just doing something memorable once, it's doing it consistently.
Customer loyalty is like an election held every day, and shoppers cast their votes with their wallets. So, ask yourself: Why would someone pass other stores to shop at yours? What's new? What's different? What's inspiring? What makes your store a destination rather than just another stop?
In this fast-paced, idea-filled session, you'll discover 10 practical strategies you can implement immediately to strengthen customer loyalty and create a shopping experience customers can't wait to repeat. And you'll leave with a notebook full of actionable ideas, fresh inspiration, and proven techniques you can put to work right away to make your store more engaging, memorable, and customer-focused than ever before.
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