Retail Education Sessions


Visual Merchandising Primer     

11:30 AM - 12:20 PM       
Navy Pier, Room 301         
Presented by Paula Haerr 

Join us for a virtual Visual Merchandising Tour of stores from across the country. Basic concepts in creating great displays will be reviewed as our session facilitator focuses on First Impressions, Pet Peeves, Fundamentals, and Solutions that make up the visual impact you have on customers.


How Paper has Changed the Art World  
12:30 PM - 1:20 PM            
Navy Pier, Room 303             
Presented by Pierre Guidetti               

Paper has been, and continues to be a vital tool for artists. Join Pierre Guidetti as he discusses the ways in which paper has changed the world of art. From the birth of western paper in the 13th century through present day, paper has been in every artist’s studio and in every art classroom. Paper is a unifying mechanism used by Students and teachers alike.

Whether you are a painter, a sculptor, an illustrator, a printmaker, a photographer, a historian or anyone else, paper has been a part of your experience. What defines western paper? When, why and where did western paper come to be? What are the different manufacturing methods and why are they important to the final product? What does the future of paper hold for us as artists? See examples of artists use of paper through the decades and understand why they made the decision to choose such a substrate for their drawings, prints and paintings.



Succeed and Win in an Amazon World   
1:30 PM - 2:20 PM            
Navy Pier, Room 301             
Presented by Matthew Turner and Jeremy Su        

Amazon has changed the face of retail. In this talk we will be addressing how to build a strong product presence on the largest E-Commerce platform in the world, Amazon. Whether you are a retailer or a manufacturer you will learn clear ways to better sell your products. In this eye-opening session, the presenters will reveal what several retailers and brands are doing to not just hold their ground but also grow and thrive their businesses with Amazon. They will also be pre-polling NAMTA members to address their concerns. Additionally, they will be discussing some specific strategies for how to properly leverage Amazon to ensure your products are well represented on the platform.


How to Engage with Art Educators in Universities and Schools
2:30 PM - 3:20 PM            
Navy Pier, Room 303                                                                              

From building custom kits for teachers’ classes, to Teacher Appreciation events learn how to proactively approach college and university faculty. Learn how to make relationships with teachers who can make a difference in your Back-to-School business.

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Social Media     
3:30 PM - 4:20 PM            
Navy Pier, Room 301         
Presented by Matthew Turner, Jeremy Su, and Chase Chappell                                           

In this talk we will cover exactly how you can use social media marketing to generate consistent sales. Whether your a brand, retailer, eCommerce store owner, marketer, business, individual or manufacturer you will learn clear, concise and effective ways to generate highly consistent results using Facebook and Instagram ads. We will also reveal the most profitable ways to run successful ad campaigns that easily convert and scale your business.