International Art Materials Association
       eNEWS:  October 23
, 2019

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Namta President Tony Mines passed away on October 13 after a long illness, leaving behind his wife, Linda Moss Mines, his family, friends and business associates. His funeral was held on October 16th in Tennessee.

Tony was a graduate of Chattanooga High School, Class of 1967 and attended East Tennessee State University. In 1968, inspired by his family’s tradition of military service to our nation, he volunteered for service in the United States Army, completed his basic training at Fort Bragg, N.C., AIT at Aberdeen Proving Grounds, Md. and NCO School in Ordinance, prior to his deployment to the Republic of South Vietnam. Upon his arrival in the Mekong Delta region, he was advanced to E5 Sergeant, Ninth Infantry, 709 Service and Evacuation Unit, where he served his tour of duty. When Mines returned to the United States, he was stationed at Fort Knox in a Service and Evacuation Unit before becoming battalion career counselor, serving with commendations.

Upon completing his three-year service, he returned to Chattanooga and in 1973 and opened Art Creations, currently headquartered at 201 Frazier Ave., in the same building where he had worked during his Chattanooga High School days with George Little. His children, Jason Mines and Jessica Mines Dumitru, (pictured left) assumed leadership of Art Creations upon his hospitalization last December, comforting him that his legacy would continue. Some of his greatest joy came from working with professional and amateur artists, art teachers and the thousands of art students he counseled.
Tony was active in many things, including the Jaycees, the Chattanooga Chamber, the Young Republicans, the Reagan-Bush Campaign, Merchants Associations, the Chattanooga Public Arts Committee, as well as the National Picture Framers’ Association.

Tony (pictured at Art Materials World with Namta Past President Jeremy Franklin) was currently serving as the President of Namta, an Advisory Board member for the Charles H. Coolidge National Medal of Honor Heritage Center and an elder at Lookout Valley Presbyterian Church. He was a member of the Vietnam Veterans of America - Chapter # 203, the Disabled Veterans of America - Robert Loveday Memorial Chapter # 6, and the John Sevier Chapter, National Society Sons of the American Revolution.

You can visit the Memorial Page to leave the family a message. 

Tony was a true gentleman, a great friend to so many and his contributions to the art materials business and Namta were numerous. He will be deeply missed by all of us.

Namta partners with healthcare provider . . .

New member-only benefit could save you 8-12% has created a simple to use healthcare marketplace that enables access for all Namta members to gain healthcare coverage. When you utilize the marketplace you not only gain healthcare coverage, you gain these 5 benefits:


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Every healthcare coverage plan purchased through is bundled with Prosper Benefits at no additional charge. These benefits include: Telemedicine, Medical Bill Saver, Health Advocacy, and Confidential Counseling & Support. When you partner these four benefits and use them throughout the year you save more and more keeping your healthcare coverage rates lower.

3.  Start to Finish Support provides start to finish support for your healthcare options. Beginning with Representatives available via phone, chat and email to assist you in setting up your account and choosing the best healthcare plan for you, your employees and their families. The support does not stop once your plan is chosen, updates and useful information is provided throughout the year to ensure you are happy, healthy, and saving where you are able.

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You begin the process by clicking the “Let’s Get Started” button on and follow the 9 easy steps to choose healthcare plans for your team.

After you’ve finished choosing plans, you will receive an email with a link to your employer dashboard. There, you can manage your plans, team members, and billing info.
Lastly, your team members will receive an email link to a separate portal where they will be asked to begin their own enrollment process. It’s as simple as that!

Be sure to visit today to begin your enrollment process and breathe easy knowing you have these benefits on your side as a NAMTA member.



by Tom Shay

Waiting for my next flight in an airport recently I wandered the airside and look at the destinations of the various flights.

Most of the airlines use what I refer to as a “hub and spoke” system. As an example, those of us living in a smaller community making the choice of flying on one of the legacy airlines, (United, American, Delta) will find your flight going to Chicago, Dallas or Atlanta because these three cities are major hubs for these airlines. Each of these airlines have multiple major hubs which are usually a sizable distance from another of their major hubs.

Once you get to one of these hubs your second flight will take you to your final destination. Using this hub and spoke format you may find your flights do not take you directly to your destination. As an example in getting from Nashville to Dallas, your first flight might be in an Eastern direction to Atlanta and then travel back to the west to get to Dallas. Sometimes you spend as much time with airport layovers as you would spend in driving to the final destination.

Southwest has a different approach. While in many airports, you will find that Southwest does not fly from smaller airports. If you are in Chattanooga, to fly on to Nashville means you most likely travel to Nashville or Atlanta to catch a flight.

However, for many of the Southwest flights you are not going to have the “hub and spoke” experience.

Observing this, I began to think about the lesson learned and how it connects to the management style many people have in their business.
When there is a decision to be made, many owners require the details of issues to be brought to them. Upon being told of an opportunity or challenge, the owner considers the circumstances and then gives directions to the appropriate individual.

What can go right with this? As an owner you will know everything that is going on in your business. If you think you have the best management style in your business, then the best answers are going to be given because you are giving all the answers.

What can go wrong? Identifying this management style you will likely understand where your day is being spent; making decisions for employees. Once you utilize this methodology you will likely find it becomes more intense. It becomes like a person playing catch with their dog.

The dog brings you the ball and then you throw it for the dog to bring it again. In this situation, your employee brings you a problem and you provide them with an answer and instructions. Seeing you are pleased with the results of your decision, the employee will then return with the need for you to make another decision for them. This may complicate your life and consume your time, but it does make work much easier for your employees.

Our airline example with Southwest shows the other side of management. Answers are more directly addressed because you are not in the middle of every situation. Perhaps by your standards not all decisions are going to be made in the same manner you would make them. This is where you make the investment of time to teach people how you want them to perform.

However, with your standing to the side and watching how employees make their decision you will have the opportunity to ask what factors went into the decision they made. This would help them to learn what you consider to be important when making a decision. Spending a smaller amount of time in teaching can result in more time for you doing things that only an owner can and should be doing.
The cost of learning and deciding how to fly your business? It could just be peanuts.

Tom Shay is a fourth-generation small business owner, author, columnist, coach and speaker who has authored several training manuals for retailers that can be found in the Resources section of the Namta website – His knowledge of small business marketing, business strategy, staffing, and financial management have provided small business owners with the help necessary to increase their profits plus build their business for the future. You can learn more here -

Be on the lookout for your 2020 Membership Renewal Invoice Email - scheduled to arrive in your Inbox the first week of November.

If you have any questions about the payment of your 2020 invoice, please contact Susan Cohen, or call 704-892-6244.




 “What would life be if we had no courage to attempt anything?”

- Vincent van Gogh

In 2020 you can expect to see more Social Media Apps and the 'next best thing.'

But for today, if you aren't already using it, you might want to look into promoting your products and store with Instagram.

A Google or YouTube search will give you all kinds of instructions on how to use this App. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you'll see posts from other users whom you choose to follow.

Pretty straight forward, right? It's like a simplified version of Facebook, with an emphasis on mobile use and visual sharing. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging. You can even save the photos you see on Instagram. (some information from

We asked Namta members for their thoughts and suggestions about this app.

John Miarecki, Director of Marketing at Alvin & Company, said they grew their following to over 110K in just about three years by sticking to some loose rules.

  • Be consistent, 3-4 posts a day
  • Understand how to use hashtags, for local art stores, focus on local
  • Be socially conscious

  • Use it as a vehicle to promote your store
    • events (especially events), local artists, local artist events, galleries, etc.
    • product knowledge, helpful tips and tricks, etc.
    • charity
  •  Do not be overly promotional with product, people want to consume good content, not be constantly hit with ads
    • That being said, we typically stick to a ratio, of 3 to 1 regarding product/sales to content
  •  Be genuine, be creative, and have a personality, but do not be political or negative

Jimmy Leslie
, Resident Artist/The Fine Art Collective Director for The Fine Art Collective education program of the brands Winsor & Newton and Liquitex said they started the account on January 2nd 2019 and have grown to about 1,300 followers to date.

Jimmy's tips are:

  • Make sure photos are well composed and clear, no one wants to see blurry images
  • Keep content relevant to your audience and keep posts succinct. People will lose interest in posts that are too long.
  • Search hashtags that relate to your content and see which have the highest number of posts to increase reach.
  • Post regularly but not more than once per day unless it’s about an event that is taking place throughout the day. Too many posts popping up in people’s feeds can be annoying.
  • Make comments on other people’s posts that are meaningful and speak to the specific content they posted. They are more likely to be engaged with you.

Luan Luu
from Fully Artomatic said:

  • Being consistent has really worked out.
  • People seem to respond to art over just product shots.
  • Video has become easier to do. There are many video editing apps like Rush and you can even edit them on the fly!

Aaron and Brandy Hoerber
from Athena Sales said:

  • You can't over-hashtag, that determines your footprint on Instagram.
  • I use an app called Repost, that way I can share other people’s posts, give them a shout out. I would start there.

Carrie Judah
runs Gamblin's Instagram and suggests:

  • It can be difficult to produce quality posts regularly, so reshare content from your suppliers.
  • Follow accounts that inspire you.
  • Quality over quantity: if you don’t have something relevant to post about. Don’t post.



Members - tag your Instagram pics and Tweets with:

#myfavoriteartstore  and  #namta

Send your somewhat square, fairly good quality pictures of your store to Karen so we can post them on @namtaartmaterialsassociation


How Art Can Help Center a Student’s Learning Experience

When I visited Maya Lin, an elementary school in Alameda, California where art is at the center of learning, third graders were in the middle of a multi-week project on climate change. Pairs of students had chosen climates around the world and researched them to learn about the weather, flora and fauna.

In art class, they created artistic representations of their climates using either a torn-paper collage technique or oil pastels. They also wrote books about how climate change will affect their climates and the animals that live there. In the process, they learned what fossil fuels are, where they come from, and how they’re extracted. They studied how the greenhouse gas effect works and made a visual model of it.

One boy, John, showed me his model and described the science behind it.

“I made a project with one of my friends about the greenhouse effect and how the sun’s heat rays go in, and the heat gets trapped inside the atmosphere and heats up the earth,” said John.

I asked him about the artistic techniques he used to create a blotchy effect on the sun.

“I saw a picture of the sun to try and draw it and there were spots where it was really really bright. So I drew those spots in and then I put tape over it and then I dabbed the paintbrush so it looked like spots, and then the spots where I put tape were still paper white,” he explained. He’d also used collage to create a translucent effect for the atmosphere.

I was struck by how much John could tell me both about the iterative creative process he went through, and the science his work represented. He described several early attempts at creating effects that didn’t work – at first, he wanted his sun to be three-dimensional, but couldn’t get it to stay up. He says he was frustrated, but he pushed through those feelings and tried something different.

John’s persistence – and the sheer number of hours he was allotted for artwork during school hours – stood out to me. At a lot of schools I’ve visited, art is relegated to a separate class once a week. The fact that students were showing their knowledge of science through their artwork here struck me as unique . . .  click here to read the rest of this article.
You can read more news like this at's Art News.

A large majority of state arts agencies are pursuing at least one program, policy, service or partnership related to serving military and veteran populations through the  arts. On the survey regarding this statement, 45 out of 49 state arts agencies and 3 out of 6 regional arts organizations answered yes to at least one of the options.

Read more Facts on


It began in an art studio over a decade ago. Their dad had been painting for years, and in the corner of his studio was a graveyard of sorts where old artist palettes were put to rest. Some were heavy or awkward to hold, causing pain in the hand, thumb, and wrist; others were poorly made. The answer involved a free afternoon and a trip to the lumber yard.

Years later, with their combined efforts, a product was designed for all artists. New shapes were created and old shapes were refined around the original three point design, with emphasis on comfort, quality and functionality.

Who are these two brothers.

Hint:  2020 Booth 701

At the end of the year, whether you've won a bi-weekly drawing or not, everyone who has answered correctly will be entered in a final drawing to win a $100 Gift Card.

     The Last Question was in October 9 eNews and the answer is:
Bob Ross was on the show bags, and the most given answer to how the younger gen knew who he is was they saw him on YouTube.

    The winner of the drawing for an Art Matters T-shirt drawing for answering the questions is Danny Ziegler at Ziegler Art & Frame  @ziegler_art

Chicago in the Spring

Call 704-892-6244 to talk about Exhibiting Options



Welcome Sustain and Heal. Annika Buxman is a letterpress printer who is connected with fair trade artisans in Bangladesh. The women there make beautiful handmade and handmarbled paper. The line of 36 colors comes in two weights (thin text and thick cover) and is called Sustain & Heal. It is well stocked in the studio in South Pasadena, CA so orders can be shipped quickly.

Sustain and Heal is a 2020 Art Materials World Exhibitor

Namta Staff recently found these business articles on the Web that may be of interest to you and your staff.

Everything you need to know about Firework, the TikTok competitor Google wants to buy
Firework enables its users to find, create, and share homemade 30-second videos. Firework curates these short videos from unlikely sources for its users, organizing them by content type and trending topics, using machine learning and human curators to tailor suggested content based on their personal interests…

3 Mistakes That Can Keep Small Retailers From Having a Merry Christmas
For many stores, a successful holiday season is a key to survival, let alone success...

Six Ways Small Businesses Can Improve Their Social Media Presence
Small businesses today understand that social media isn’t just a trend. They realize that the presence of social media offers many advantages...

Why Core Competencies Matter for Your Business
It's time to take advantage of strategic strengths...

What Do People Want This Holiday Season? Gifts, Of Course, But No Wrapping Needed
The start of October may signal autumn, but it’s also the time when predictions are made about consumers come the critical holiday season. One trend to watch: more environmentally conscious gifting...




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