Education Programming in Orlando 2022

The deadline has passed to submit proposals, however if you are interested please contact Savannah Davis

The deadline has passed to submit proposals, however if you are interested please contact Savannah Davis.Two full days of education programming will be delivered April 8-9, 2022, before the exhibition floor opens on the 10th
Friday  11am - 7pm
Saturday  9am - 6pm

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Art Materials World featuring Creativation 2022 is set to occur at the Orange County Convention Center in Orlando, Florida, between April 8 through 12, 2022. This year’s theme, Growing Creativity Together, seeks to set the standard for how we can boost creative expression - and drive use of the products that fuel it - across our communities.   

There will be two categories of programming offered at the event: Workshops and Business Seminars.  Additionally, a designated Demo Alley serves as a new feature for the 2022 event to showcase new products, plus more. This page outlines the programs and includes rules and regulations for these programs.   

A Workshop is a hands-on product technique class (up to three hours in length) where attendees make one or more finished projects. Workshops are for serious buyers who want to gain knowledge on a new product, are looking to expand their customer base through new product types or for those who want to enhance their skills on the use of a product.

As you go through the Checklist at the bottom of this page, and fill out the Workshop Form, you will see Workshop options.

Business Seminars foster education through the sharing of new ideas, information, and successes. They often introduce new technologies for businesses to remain innovative and marketing strategies to reach new clients. Types of seminars may include:

  • Seminars - one to two experts presenting broad topics on business-building skills,
  • Panels - three or more experts discussing their views on a topic,
  • Hands on Labs - introduces technical methods to improve business practices, typically 2-3 hours with limited capacity,
  • Roundtables - an expert moderates gatherings of attendees discussing business topics,
  • Innovation talks - a case study presentation on business growth, successes, new ideas, technologies, etc., and
  • Other - do you have an idea for an interactive structure not previously mentioned you’d like to pitch?

    Review the Checklist at the bottom of this page before you fill out the Business Seminar Form.




  • Namta will review all submittals and notify Sponsors of selected proposals by December 24, 2021.

  • Up to 3 Proposals may be submitted. Selections will be made by the Namta Education Committee as to which will be presented.
  • Workshop and Business Forms
    • All submissions must be received by December 24, 2021.
    • Notifications of acceptance will be sent via email in January.
    • Accepted Workshops and Business Seminars will be listed on a show education page by the last week of January 2022.

Changes after Submission Deadline
Changes to submitted Sponsorship Applications (i.e., title/description edits, set-up needs, number of attendees) must be made in writing. If you need to make a change contact [email protected]. All requests for changes will be subject to approval by Namta.


PLEASE NOTE… There have been a number of questions around who qualifies as an "exhibiting member” when sponsoring workshop education.  Effective immediately, we’re amending that language to read: “Exhibiting member and qualifying creative professionals (designers/digital content creator members).  Note also that any fees paid to NAMTA for education sponsorship are for workshops, only.  

There are no fees associated with presenting Business Seminars.

Workshops can be sponsored by any Namta member, non-member* exhibitor. Exhibiting members may submit their application even if membership fees and exhibiting contracts have not been finalized.*

Fee to Present/Sponsor Workshops
(Note: there is no fee associated with presenting business seminars)

  • Exhibiting Members and qualifying Creative Professional Members (Designers and Digital Content Creators): $500 per single Workshop - PLUS any additional charges for AV or electrical.
  • Non-exhibiting member fee: $2,500 per single Workshop - PLUS any additional charges for AV or electrical.

  • Exhibiting non-member fee: $5,000, per single Workshop -  PLUS any additional charges for AV or electrical.

All contracts and fees associated with exhibiting must be completed and submitted to Namta by the applicable deadline date. For more information on exhibiting, contact [email protected].

*Any sponsorship opportunities for business seminars will be handled on a case-by-case basis.

Attendee Pricing
Manufacturers are allowed to buy out their class if they would like to offer the class free to members. The final price would be determined by multiplying $45 times the final attendance. As always, the class can be capped at a certain amount of attendees.

Post-Event Fee Reimbursement
Sponsors will be responsible for payment to their Workshop instructors. Following the trade event, Namta will disburse payment to sponsors in the amount of $20 per attendee to offset instructor fees PLUS any product fee that was included for the attendee.

EXAMPLE: As a sponsor, you’ll receive a disbursement of $20/paid attendee as an offset for your instructor costs.  If you’ve also requested an additional $20 materials fee to be added to the base cost, you’ll receive a total disbursement of $40/paid attendee following the show.

  • Disbursements will be made to the sponsor approximately 45 days after the show ends. Namta will need to reconcile cancellations prior to sending out the final accounting and payment to the Workshop sponsor.
  • Namta requires a signed Workshop Sponsorship Agreement on file prior to the disbursement being made. The agreement is meant to protect both Namta and the Workshop Sponsors, to ensure that all rules and regulations are followed and payment arrangements are understood.

Cancellations by the Sponsor must be made in writing to the [email protected] Cancellation penalties are as follows:

  • Within seven (7) business days of receiving the email confirmation: No penalty.
  • Eight (8) business days following email confirmation through April 1, 2022: $500 + any added fees for AV or electrical.
  • Failure to perform the Workshop or Business Seminar at Art Materials World featuring Creativation 2022 Orlando, April 8-12, 2022: 100% of revenue loss based on registered attendees - plus any fees for AV or electrical.

Sales/Order Solicitation

  • Any orders written by seminar attendees cannot be written during the seminar. Orders should be written after the session, at the exhibitors' booths.
  • All project materials and related literature must be supplied at NO CHARGE to the attendees.


To take advantage of Namta’s marketing efforts, including the preview guide, it is important to submit your Workshop or Business Seminar proposals by the December 24, 2021 deadline. Historically, attendees choose the bulk of their classes within the first week of registration opening.

Namta promotes classes to thousands of potential buyer attendees and sells class tickets directly to show attendees.

Visit the Orlando 2022 Show Page regularly to see project photographs and class descriptions as they are added. Sponsors are encouraged to contact their customers to encourage attendance.

Photo/Image of Workshop/Business Seminar Project
A digital, high resolution (300dpi), 2” wide x 3” high image of your project, company logo or headshot must be attached to the submission form, for inclusion in print and/or online marketing. Photos of the finished project or the supplies used in the class are preferred. Please note Namta’s Workshops and Business Seminars with project/seminar photos, on average, receive the highest ticket sales – especially for new Workshop sponsors and less-known Instructors. A replacement photo can be sent to [email protected].


Workshop - Coordinator Responsibilities
ALL communication and payment must be coordinated through one coordinator, even if there are co-sponsors. Please designate one person who will be the PRIMARY contact person, referred to as the “Coordinator”, on behalf of the Workshop/Business Seminar Sponsor (to include all phone and email contact from Namta). All material regarding this workshop will be sent to the Coordinator, who will be solely responsible for informing the workshop instructor(s) and any co-sponsors. We request that all workshop related correspondence with Namta staff be made through the Coordinator.

Workshop -  Staffing
There must be a minimum of two representatives (instructor & assistant) per Workshop. Also, additional assistance is suggested for large classes (one assistant for every 25 people). A representative from each sponsoring company is encouraged to be present during the class; however, trade show booths may not be left un-staffed. As the workshop coordinator, please ensure that all instructors, co-sponsors, and additional workshop staff receive and understand all instructions.

Business Seminar -  Staffing
There must be one representative/speaker per Business Seminar.

See additional responsibilities under the Product Shipping, Storage & Delivery to Classroom Section.


NOTE: Extra requests are subject to charges to you by Namta or the provider.

Classroom Set-up


Custom classroom setup requests made after the Workshop is confirmed may not be possible, or may incur additional fees.

Classroom Electrical
One electrical outlet will be available in each classroom without charge. Sponsors who require additional electrical outlets MUST specify at the time of their application the wattage for the tool and indicate if giving one tool per person or one per table.

Electrical hook-up requests for every 2-person table, or added after confirmations are sent, may incur a fee and/or may alter the scheduled workshop time and/or room. Any workshops submitted after December 24 which require electrical may incur the full electrical pricing as dictated by the convention center unless Namta can place your workshop in a designated electrical room.  Electrical rooms are limited, so submit early for placement of your Workshop.

Classroom Audio Visual and Internet
If you require additional AV for your Workshop that Namta does not supply (LCD projectors, screens, etc.) you can order these directly from the Convention Center’s Audio Visual supply contractor. Extra charges may be incurred for requests for extra Audio Visual, or Internet, that you request.


The AV and Internet order forms will be available by February 2022.


A Workshop Shipping Kit will be emailed to you no later than February 2022. Coordinators will receive an email when the shipping kit is available for download. This Shipping Kit will include instructions for labeling and shipping materials for your Workshop to the Orange County Convention Center. Please adhere to these instructions to ensure a smooth workshop experience.

Do not include your workshop materials with your exhibitor freight as it may not arrive in time for your workshop.

  1. Namta will provide, free of charge, all Workshop drayage if the exhibiting sponsor(s) use the provided labels within the Shipping Kit. Sponsors who do not use these labels will be responsible for all costs associated with moving products from their booths to the classroom and will be billed separately for any labor used.
    NOTE: Shipping workshop materials separately from the booth materials will lessen confusion and save money during set-up.

  2. Namta will provide free storage of Workshop materials before and after classes. It is the sponsor’s responsibility to ensure that all materials have arrived before the class. Sponsors are also responsible for picking up their materials on April 12, 2022 before 12:00 pm. Namta is not responsible for any materials or product samples left in the storage room after 12:00 pm on April 12, 2022.

  3. Cartons will be delivered directly to the workshop storage room in the Orange County Convention Center. All boxes of materials will be delivered to the appropriate classroom 60 minutes prior to start time for that class. Since time is at a premium, we strongly recommend that all project supplies and instructions be pre-collated into sealed, plastic bags, as much as possible, for quick distribution when the workshop begins. Also, numbering workshop boxes and keeping a separate list to correspond to what is packed in each one will help the instructor and assistants locate items more quickly.

  4. Namta staff, including temp staff, are not responsible for damaged, lost or stolen items before, during, or after the workshop.


The Sponsor/Presenter agrees to indemnify and hold Namta and its directors, officers, employees, agents and members, harmless with respect to any and all claims, losses, damages, liabilities, judgments, or settlements, including reasonable attorney’s fees, costs, and other expenses incurred by Namta arising or related to: (i) the violation or breach of any term or condition of the agreement between the parties or any of these 2022 Education Rules & Regulations by the Sponsor/Presenter, its employees and agents; (ii) any activities, including copyright infringement, defamation, or slanderous content, conducted by the Sponsor/Presenter during the 2022 Education presentations; or (iii) negligent acts or gross misconduct of the Sponsor/Presenter while in attendance at the Education Presentations. The rights and responsibilities established in this paragraph shall survive indefinitely the termination of the Agreement.

Damage to the Meeting Space
Sponsors will be liable for any damage caused to the convention center’s building, floors, walls and columns, or to the property of any other company.


Attendee Lists
We encourage workshop sponsors to collect contact information in the event that the instructors/workshop sponsors wish to send class participants materials after the workshop. Upon request, Namta can provide contact name, company name, city, state, email address, and buyer type. However, we do not support the use of attendee lists to be used for purposes not directly associated to the workshop.  

Workshop and Business Seminar

TIPS - for getting ready to fill out the form

  • Choose a title that summarizes the main idea of the presentation simply and with style – and be sure to capitalize the title properly.
    Example: This is a Properly Formatted Session Title
  • Submissions may be edited by Namta for length, content, and format.
  • Write the description in the third person.
    Example: “Presenters will cover XYZ and ABC…” instead of “We will discuss…”
  • Refer to “attendees” instead of “you” within the description.
    Example: In this session, attendees will learn to…..”
  • If using acronyms, please use them in the title and then spell them out only on the first usage in your description.
    Example: Title – An Introduction to SEO. Description – Understanding the basics of search engine optimization (SEO) will help you.

 Workshop and Business Seminar

CHECKLIST - for getting ready to fill out the form

______  I know there are 2 separate applications:   Business Seminar Proposal Application  and  Workshop Proposal Application

______  I understand I can submit up to three unique submissions for consideration.

______  I have reviewed and understand the above SEMINARS, WORKSHOPS, DEMONSTRATIONS, RULES • REGULATIONS • IMPORTANT INFO

______  I have created a Title for this Business Seminar or Workshop

______  I have created a Description for this Business Seminar or Workshop

______  I understand which audience(s) this Business Seminar or Workshop is geared towards.

______  I know if this Business Seminar or Workshop will appeal to attendees with a basic, or an advanced experience level.

______  I know which Program Format fits best for this Business Seminar or Workshop. NOTE: Program formats could include workshops and business presentation formats such as: seminars, hands-on labs and roundtable discussions.

______  I have gathered all Instructor info and bios - headshots/images -  logos - website links - etc. that will be used in the Proposal Submission form for this Business Seminar or Workshop.

______  I have determined a category that best describes this Business Seminar and/or Workshop.

______  I understand that Non-members and Non-exhibiting members are will be required to pay a fee if approved for Business Seminars or Workshops.

I have determined this Business Seminar's content focus area.  NOTE: Content Focus Areas could include but are not limited to: social media marketing, influencer marketing, branding, in-store education strategies, sales skills and more.

______  WORKSHOP ONLY I have a photo about this Workshop.

______  WORKSHOP ONLY I have determined who the primary coordinator for the Workshop will be and have contact information available, as well as contact information for up to 2 sponsoring companies for this workshop.

______  WORKSHOP ONLY I have made a list of additional supplies or tools participants should plan on bringing with them to the Workshop.   NOTE: All project materials and related literature must be supplied to the attendees at no charge.

______  WORKSHOP ONLY I have considered electrical needs for this Workshop and determined if I need to request electricity at the attendee tables.   NOTE: Extra requests are subject to charges to you by Namta or the provider.

______  I have determined the capacity I would prefer to set up for this Business Seminar or Workshop.

______  I have reviewed my calendar and determined date and time preferences for this Business Seminar or Workshop.  NOTE: Namta cannot guarantee placement but will take preferences into consideration.

______  I have considered electrical needs for this Business Seminar or Workshop and determined if I need to request electricity at the attendee tables.  NOTE: Extra requests are subject to charges to you by Namta or the provider.

______  I know what the audio visual needs I have to properly present this Business Seminar or Workshop including microphone and projector needs.  NOTE: Namta cannot guarantee requests, but will try to accommodate - additional audio, visual, etc.   NOTE: Extra requests are subject to charges to you by Namta or the provider.

______  I know how much time will be needed to present this Business Seminar or Workshop.  NOTE: Session lengths range from 90 minutes to 2.5 hours+.

______  I have reviewed my calendar and determined date and time preferences for this Business Seminar or WorkshoNOTE: Namta cannot guarantee placement but will take preferences into consideration



Look for detailed information right here. Sign up for Demo Alley on your booth application, or contact Rick Munisteri.

The NEW Demo Alley is a designated area on the show floor where exhibitors will be demonstrating how to use their products.
Art Materials World featuring Creativation 2022 attendees can visit the NEW Demo Alley. As an added attraction to the show floor, exhibitors will be showing off their products and demonstrating how to use them in a dedicated area on the show floor.
Get up close with the experts, ask questions, receive hands-on experience, and discover how to best utilize these products in your store and for your customers.
TIME:  The NEW Demo Alley will be open from 10 am - 1 pm, and from 2 - 5 pm
DAYS:   Sunday, April 10 and Monday, April 11
WHERE:  The NEW Demo Alley will be conveniently located on the trade show floor


We encourage demonstrations to be held within your exhibit space. We will include your demo in our marketing efforts around booth activity.