Namta Studies



2018 Artist & Art Materials Study

The survey for this Study was conducted in March 2018.


The 2018 Artist & Art Materials Study is packaged in 3 reports:

 

  • Tables and Trending
  • Artists & Art Materials Survey Report
  • Artists & Art Materials Survey Comments

 

All three reports are free to download for Namta members.

Non-members can purchase Study for $500 - click here.

This study was based on an online survey of 7,090 professional artists, student artists, and art hobbyists. This very large sample size yields a very low margin of error of ± 1.1%. Every survey involves some degree of error – that is, some difference between the survey result and the actual population result if every member of the relevant population were measured. A margin of error ± 1.1% means that we are 95% confident that the survey result is within only ± 1.1% of the true population value.This extremely high degree of precision ensures that the survey-based estimates presented in this report are accurate and trustworthy.
 
Because the population was sampled by inviting respondents to self-select to participate, we are unsure which sources participants came to the survey from. But considering the large number and variety of participant sources, there should be no particular bias toward respondents from any one particular sample source. - The Olinger Group 


2018 Retailer Study

Namta’s 2018 Retailer Study, the second piece of the association’s tri-annual Artist and Art Materials Survey, is a 36-page report, free to Namta members. Conducted by The Olinger Group of New Orleans, the study is the fourth report of art materials retailer research (previously studies were done in 2009, 2012, 2015) designed to identify and monitor current and future trends in the art industry. Both US (153) and Canadian (15) art materials retailers participated in the study, which was conducted between February 15 and March 9 of this year.
See 2018 Studies here.




Past Studies

2015 Study
  • Artists Survey Results from over 6,000 US and Canadian artists.
  • Artists & Art Materials Market Summary has data on 2015 size and growth of the art materials market in the USA and Canada.
  • Retail Survey Results from 150 art materials retailers in the US and Canada - core financial metrics, growth and product trends, marketing and business best practices, challenges, and feedback for suppliers.

 

Studies were also independently conducted in 2009 & 2012, with surveys of artists in the USA and Canada. Studies are FREE for Namta members.